Mindblown: a blog about philosophy.
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How social platforms are revolutionizing storytelling | Colin McRae posted on the topic | LinkedIn
On September 24, Sweatcoin launched an exciting brand activation in collaboration with Marvel Animation to celebrate Marvel Zombies, a four-part event on Disney+. This activation included three in-app challenges themed around key Marvel characters, engaging app store events, communications, videos, and social campaigns involving influencer content, which encouraged millions of users to outwalk the undead…
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Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Instagram is considering the development of a TV app as part of its strategy to enhance its video offerings and compete with YouTube by making videos more accessible on televisions. The announcement was made by Instagram chief Adam Mosseri on Thursday at the Bloomberg Screentime conference in Los Angeles, emphasizing the need to follow user…
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Everything Is Television
The article discusses the transformation of various media forms into television-like formats, highlighting how Meta’s August 6 filing revealed that most user activity on Facebook and Instagram involves passive video watching, similar to television consumption. This shift is echoed across media, including podcasts and AI-driven social networks, as platforms increasingly prioritize continuous video flow over…
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Tesco Media Upfront UK 2025
The article highlights a retailer’s transformation into a media partner through the development of a marketing platform that enhances brand connections with consumers via new video offerings, providing a brand-safe and immersive environment at the point of decision. Key insights include the receptivity of Tesco shoppers to new brands, with 80% openness among households with…
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🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this… | Alexa Hall Kerth | 16 comments
Meta Andromeda represents a significant technical update to Meta’s ad auction system, primarily driven by the necessity to manage increasing ad volumes and the integration of generative AI. This change prioritizes user engagement and ad quality by implementing pre-filtering based on predicted relevance, demanding creative diversity, and optimizing for emotional resonance, resulting in a modest…
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Agencies, holdcos to add media ownership to principal, retail media surge as legacy media consolidates for cost-out – not transformation: Media ecologist Jack Myers calls the next three years, plus quick, untapped wins | Mi3
Six years ago, media ecologist Jack Myers called it right on the almost total automation of media buying and planning. Now he says extending principal trading models into retail media is part of the new future for media agencies, as more retail media brands – the likes of Uber and United Airlines “that aren’t that…
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Download Now: Dentsu Creative CMO Report 2025 – Dentsu Creative
Marketing leaders are embracing AI to scale content and drive efficiency, but they’re also confronting new challenges, including how to maintain brand integrity, how to create impact, and how to stay human in a machine-driven world. Download Dentsu Creative’s CMO Report 2025 to discover approaches for tackling your current marketing challenges and opportunities for driving…
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Startups technical guide: AI agents
The « Startup Technical Guide: AI Agents » offers a comprehensive roadmap for developing AI agents, from concept to scaling, tailored to startups aiming to automate tasks, boost creativity, or innovate user experiences. This guide equips entrepreneurs with essential insights to transform ideas into functional prototypes and scalable solutions.
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Taylor Swift, Sora, and Slop vs. Substance
The article discusses the interplay between technology, creativity, and culture, using the launch of new AI tools and Taylor Swift’s latest album as a backdrop. It critiques Swift’s album « The Life of a Showgirl » for lacking depth and soul, drawing parallels to AI-generated content, while highlighting how new technologies like Meta’s AI video app Vibes…
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State of AI Report 2025: Key Findings for Enterprise Marketers | Ian Crocombe posted on the topic | LinkedIn
In 2026, Bayer’s decision to entrust its entire Consumer Health mandate to an AI-powered agency signifies a pivotal shift, marking AI as the core of brand building rather than just a marketing experiment. While AI-driven processes promise efficiency and cost savings, SnapOS emphasizes the importance of auditability and resilience to prevent systemic drift—where systems appear…
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