Mindblown: a blog about philosophy.
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Google folds tours and events into its AI-run travel ad engine
A new open beta extends Search Campaigns for Travel to Things to Do and Events, with AI Max handling the matching — the same consolidation Booking just made with BKNG Ads Jul 13, 2026 by Markus Busch What shipped. On July 8, Google opened a beta extending Search Campaigns for Travel to two more verticals,…
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Your hotel’s AI visibility score is mostly noise
Ask AI the same question and the brands it names change more than 99% of the time — yet the dashboard sold to your hotel reports a single reading as fact Jul 13, 2026 by Markus Busch The number on your dashboard. A new category of tool pitches hotels a tidy figure: your AI visibility…
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Google starts labeling AI-made ads, just before the EU AI Act makes it mandatory
A new “How this ad was made” tag hits Search, YouTube, and Discover — automatic for Google’s own AI tools, self-declared for everyone else Jul 13, 2026 by Markus Busch What shipped. Google is rolling out a consumer-facing label that tells people when an ad was built with AI. Announced July 9, the “How this…
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Booking is copying Expedia’s most durable asset
The company is folding Booking.com, Agoda, and Priceline into one B2B entity run by Agoda’s CEO — a bet that the most valuable OTA business is the one hotels never see Jul 13, 2026 by Markus Busch The move. Booking Holdings confirmed to Skift it is forming a new B2B unit that brings Booking.com, Agoda,…
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PERIAL AM parie sur la micro-hôtellerie parisienne avec une nouvelle acquisition
Le groupe poursuit le déploiement de son fonds PERIAL Next Value 1 avec une troisième acquisition en moins d’un an, un ensemble immobilier de 286 m² situé rue des Bourdonnais, dans le 1er arrondissement de Paris, entre le Louvre et la rue de Rivoli.
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Adrien Gloaguen, Campings Liberté « Les campings municipaux ont souvent les meilleurs emplacements »
Fondateur du groupe hôtelier touriste il y a dix-huit ans, Adrien Gloaguen a lancé en parallèle Campings Liberté en 2023. Non par opportunisme, mais par curiosité et envie de se challenger. Entre l’hôtel Paradis qui a tout changé, la guinguette comme philosophie de vie et les campings municipaux comme nouveau terrain de jeu, il livre…
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Risma met la main sur l’hôtel Bavaro à Dakhla pour 85 millions de dirhams
Le groupe annonce la signature d’un compromis de vente sous conditions suspensives portant sur l’acquisition de l’hôtel Bavaro 4 étoiles et de terrains adjacents à Dakhla. L’opération, conclue avec la société « Les Villas de la Lagune » (groupe MPS Dakhla), est soumise à l’autorisation du Conseil de la Concurrence. Sa finalisation est attendue courant…
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AI turns your hotel into one ingredient in someone’s trip
When AI plans the trip, your hotel is a part, not the point. Parts get swapped for cheaper ones Jul 10, 2026 Think about how a guest used to find you. They decided to visit your city, opened a booking site or a search bar, typed in their dates, and looked through hotels. You were…
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AI won’t commoditize your hotel. It commoditizes being found.
The industry is reassuring itself that AI can’t flatten the guest experience. It’s right — and it’s guarding the wrong layer Jul 10, 2026 by Markus Busch A PhocusWire panel took up the question of whether AI will commoditize hospitality, and reached a comfortable consensus: AI itself isn’t the differentiator. The edge lives in data,…
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Sabre is answering the wrong question about the GDS
Its CEO says Sabre is an AI-first company, not a legacy GDS. He’s probably right — and it doesn’t settle the thing suppliers are actually testing: whether they still need the layer at all Jul 10, 2026 by Markus Busch In a Travel Weekly interview from Sabre’s Compass forum, chief executive Kurt Ekert pushed back…
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