Mindblown: a blog about philosophy.
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ChatGPT now sends 92% of AI referral traffic — but a quarter of it lands on the wrong page
New cross-industry data shows AI referrals consolidating on one platform, and dropping high-intent visitors on internal search instead of the page they wanted Jul 15, 2026 by Markus Busch The number. AI referral traffic has consolidated onto one platform. A new study from SEO firm Previsible, analyzing 6.77 million AI-driven sessions across 166 sites from…
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Booking is scaling the machine that wholesales your rooms
The net rate you give Booking’s brands is about to reach far more shelves you can’t see. Folding those brands into one B2B engine turns the group into a wholesaler at scale. Jul 15, 2026 by Markus Busch Booking Holdings is putting Booking.com, Agoda, and Priceline under a single B2B operation, one engine built to…
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AI now warns guests about your hotel before they book
A $20 app and a free extension read every review on your listing and hand the guest a verdict in seconds — one you never see Jul 15, 2026 by Markus Busch Start with the artifact. BookYolo, a Singapore app, runs more than a hundred checks on a hotel or rental and returns a plain…
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Your hotel is paying for an AI file that nothing reads
Vendors sell hotels an llms.txt file for up to thousands a year. No major AI engine reads it — ChatGPT included Jul 15, 2026 by Markus Busch Start with the invoice. In the last eighteen months a small industry has grown up around a single text file. Visito gives hotels a free llms.txt generator. INNsight…
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The real cost of an OTA booking isn’t the commission — it’s the guest
Hotel loyalty membership hit a record 675 million last year, growing more than twice as fast as room supply — yet most marketing budgets still chase strangers while the guests who already chose you sit unused Jul 15, 2026 by Markus Busch The number hotels sit on. Loyalty membership reached 675 million in 2024, up…
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Wholesalers are APAC hotels’ fastest-growing channel
Wholesaler share of APAC hotel bookings has tripled since 2022 — the fastest growth of any channel — as retail OTA volume slows and hotels lock in contracted occupancy Jul 15, 2026 by Markus Busch The shift. D-Edge’s 2026 distribution report finds that wholesalers and tour operators have grown from 1.8% of APAC hotel bookings…
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Le programme Discovery de la Global Hotel Alliance frôle les $2 milliards de volume d’affaires sur un semestre
La Global Hotel Alliance, GHA, regroupe une quarantaine de marques hôtelières, régionales pour la plupart, dans son programme de fidélité Discovery qui ne cesse de progresser à deux chiffres.
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Le projet d’introduction en bourse d’Ennismore à New York, filiale d’Accor, entre en phase active
La presse financière américaine vient de révéler que le groupe Accor avait confié à un consortium de quatre banques, conduit par Goldman Sachs, le dossier de préparation d’une introduction en bourse d’Ennismore, qui conduirait à une valorisation proche, voire supérieure, à 4 milliards d’euros.
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The half of corporate travel that’s growing skips the RFP
The corporate booking that’s growing is captured by the channel, not the contract — open-web spend dragged into a managed tool and booked at whatever rate shows up Jul 13, 2026 by Markus Busch Every fall the trade press fills with RFP-season advice: target the right accounts, lead with data, stay top of mind before…
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The AI audience stopped speaking English. The retrieval didn’t.
More than half of ChatGPT’s users now work in another language — yet its background search still runs in English, and those English sources favor global chains over your hotel Jul 13, 2026 by Markus Busch The shift. OpenAI just put a number on it. In its June 30 Signals release, the company reported that…
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