Mindblown: a blog about philosophy.
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Branding | Marketer Tips | 62 comments
Key Opinions and Facts: – Brands often use clever copy, buzzwords, or over-complicated messaging. – Complex messages are commonly ignored because the brain prefers simplicity. – Clarity in messaging is more effective than using big words and fancy phrases. – The principle is to communicate in simple and understandable terms to help the audience grasp…
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Half of UK advertising spend went to Google and Meta last year
Google and Meta dominated the UK advertising market, accounting for over half of the £43 billion spent in 2023, with Google earning approximately £20 billion and Meta, which owns Facebook, Instagram, and WhatsApp, earning about £6 billion from UK advertising. Despite the dominance and growth in the advertising sector, both companies face criticism and legal…
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How Sprite surpassed Pepsi by living and breathing pop culture
Key opinions, facts, dates, locations, numbers, and other factual data: – NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson featured in Sprite’s “Obey Your Thirst” ads. – Sprite surpassed Pepsi to become the No. 3 carbonated soft drink by volume in the U.S. – The “Obey Your Thirst” campaign was brought back after 30…
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#advertising #media #tech | Danilo Tauro, PhD | 29 comments
The new State of the Internet 2025 report by Jounce Media, recently released, gives an updated perspective on digital advertising, highlighting that the battle between Walled Gardens (Meta, Google, Amazon) and the Open Internet is still ongoing, with the former increasingly dominating. Notable changes include Amazon’s significant ad business growth, the rise of “Challenger Gardens”…
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Valuing value — Martin Weigel
Fallingwater, designed by Frank Lloyd Wright in 1935 and opened in 1938, remains the most famous private residence in America with a unique design that integrates the house with its natural surroundings. Wright created the original plans for Fallingwater in just two hours under pressure, with his fee equating to around $251,564 in today’s money,…
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Google NewFront
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An Interview with Meta CEO Mark Zuckerberg About AI and the Evolution of Social Media
The article is a transcript of an interview with Meta CEO Mark Zuckerberg conducted by Stratechery. The interview took place at Meta Headquarters before the LlamaCon keynote on Tuesday and Meta’s earnings on Wednesday. It covers key topics such as Meta’s platform ambitions, the evolution of social networking, open-source AI, and the new Llama API.…
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Avoiding an AI Ad Automation Clusterf*ck Making content that works in… | Ian Crocombe | 24 comments
The article discusses the increasing demand for advertising assets, with a 10% yearly rise and Volkswagen requiring 5,000 assets for their ID3 launch in 2019, compared to 500 for a Golf launch a decade before. The author suggests asking three questions before investing in AI ad automation: whether the need is for volume or complexity,…
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How AI Disrupts Tech Investing
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – Startups are closing at an increasing rate. – The article suggests a tougher world for making money in tech and the stock market. – Investment in physical tech required heavy upfront investments and faced increasing regulations. – The software industry’s…
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How AI Could Change the Advertising Business | Quantum Marketing
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