Mindblown: a blog about philosophy.
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B2B is dead, long-live business-to-human
Rikke Wichmann Bruun of Cheil UK highlights the shift from B2B to B2H (Business-to-Human) marketing, where personalized experiences are created by combining data and technology with authentic human connection and storytelling. This approach caters to the desires of a workforce increasingly populated by Gen Zers, who prioritize personalization, technology, and empathy, and it has been…
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Issue 47: A Bulletin for Big Ideas and Better Business
Opinion. News_01. News_02. And New_03.
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How Curiosity and Innovation Fuel Success With PepsiCo
Meghan Archer, VP of digital commerce at PepsiCo, shared her career journey and insights on digital transformation in the grocery sector on the Brave Commerce podcast, emphasizing the importance of curiosity, challenging norms, and a team mindset to innovate and adapt. She discussed PepsiCo’s omni-channel strategy, the value of talent and technology, and the significance…
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Amazon Black Friday Universe: A new immersive space open to the public in Milan
Amazon’s Black Friday Universe will open in Milan from November 26 to December 1, 2024, celebrating Black Friday Week with deals from November 21 to December 2. This immersive pop-up store features themed areas including Made in Italy, Amazon Fashion, and AI experiences, with opportunities for visitors to discover products and deals, participate in interactive…
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AI for Strategists | APG
Key points from the article: – AI is widely accepted in the strategy community, with 95% of strategists currently using it, primarily ChatGPT. – A survey by APG received 230 responses, mainly from older men with three-quarters working in brand or creative strategy. – Strategists view AI positively, seeing it as an augmentation to understanding…
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Is ChatGPT still top of the chatbots?
The article provides an update on the AI chatbot comparison matrix, including new entrants like Mistral’s le Chat and Meta AI, along with updates on existing AI chatbots’ capabilities. Key highlights include OpenAI’s new o1 ‘reasoning’ model and ChatGPT Search, Claude’s model upgrades, and various desktop app releases, while ChatGPT and Claude remain tied for…
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(28) Post | LinkedIn
The article humorously outlines how some individuals may ascend to marketing leadership positions through manipulative and strategic behaviors rather than genuine merit. Techniques include taking undue credit for team success, manipulating data, overcomplicating simple tasks, deflecting questions about competitors, repackaging old ideas as new, changing metrics to suit budget requests, avoiding accountability through team restructuring,…
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(28) Post | LinkedIn
The article discusses the evolution from on-premises software to cloud-based SaaS and now to AI-based systems, emphasizing the constant theme of innovation responding to market inefficiencies and drastic changes. The author, with 30 years of selling software, introduces a chart outlining the transformation of enterprise software and identifies three future trends: Sustainable SaaS, AI-Led GTM…
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Trends 2025_CAIG – Google Drive
01. 2025.pdf02. 2025 – START HERE.pdfABSTRATO – Macrotendencias 2024/2025 (PT)_CAIG.pdfACCENTURE – How luxury brands are reinventing for success_CAIG.pdfACCENTURE – Life Trends 2025_CAIG.pdfACCENTURE – Navigating the great value migration in the age of AI 2025_CAIG.pdfACCOR_The New Quality Of Time Report 2024_CAIG.pdfACTIVATE – Technology and Media Outlook 2025_CAIG.pdfADOBE – Creative Trends Report2025_CAIG.pdfAEROPLANE – 2025 Branding Trends Report_CAIG.pdfAIHR…
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Google Proposes New Search Changes in Europe
Google proposed changes to how price comparison sites like Booking.com or Airbnb show up in search results in Europe to comply with the continent’s Digital Markets Act, in response to complaints from those sites that Google is favoring its own shopping and price comparison sites. The Digital Markets Act requires that Google not give preference…
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