Mindblown: a blog about philosophy.
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(20) Post | LinkedIn
Peter Thiel emphasizes that success in business often comes from mastering a single distribution channel rather than several. The article discusses six marketing channels—SEO & inbound, paid advertising, organic social & influencers, direct outreach, viral/product-led, and partners or resellers—and offers questions to determine which channel aligns best with a business’s structure and team’s talents. The…
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The top 50 genAI use cases in marketing | MarTech
– MartechTribe surveyed 283 marketing professionals. – In 2024, 2,324 genAI tools accounted for 77% of growth in marketing technology. – Content and data use cases dominated the top 20, while ad-related use cases struggled. – Content use cases included copy ideation (50.7%), copy production (43.9%), and content optimization/testing (28.6%). – Data use cases included…
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2025 State of Retail Media Report
2025 State of Retail Media Report Download the report Now in its 4th year, Skai’s annual survey of retail media marketers reveals the trends, challenges,
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(7) Post | LinkedIn
The “Advertising: Who Cares?” launch event is scheduled for 12 September at the Royal Society of Arts in London, starting at 2pm, targeting industry challenges such as data overreliance and consumer ad fatigue. The event features five workstreams led by experts, contributions from prominent figures, and aims to provide practical solutions, with profits going to…
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Amazon Brand Awareness Ad Tool Emerges From Beta
Brand+ became available to all advertisers on Monday in the Amazon Demand Side Platform (DSP), enabling them to deliver video ads across Amazon properties such as Prime Video and Twitch, as well as with premium video publishers like Buzzfeed. The AI-driven optimization platform is designed to simplify brand-awareness campaigns.
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Weekly Recap EMEA – 20-12-2024 – New Weekly template | The Drum
The article provides a roundup of marketing highlights from 2024, including a poignant Palliative Care Queensland ad, AMV BBDO’s work for Bodyform, KFC’s fresh brand direction, and a memorable Marmite ad from Adam&EveDDB. It also mentions significant agency mergers and acquisitions, like Omnicom’s deals with Flywheel and IPG, and the growing investment in AI by…
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Roku’s 2025 Predictions: The Year Ahead in Streaming
The article discusses the expected impact of the shift to streaming on the sports fan experience, predicting enriched interaction through personalized content, gamification, and sports betting directly accessible during live games next year. Fans will be able to engage more deeply, placing bets and buying tickets via remote control or mobile phone with interactive overlays…
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Insights to Own the Future
The article discusses Activate Consulting’s annual technology and media outlook, which is their 10th report, and offers profound insights into the technology, internet, media, entertainment, e-commerce, and sports industries. The report is based on extensive research, including large-scale consumer insights, industry and economic analysis, and is complemented by Activate Consulting’s proprietary knowledge and experience. Summary:…
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Rtfkt — an early Web3 fashion success story — is folding
Rtfkt, a Web3 streetwear brand acquired by Nike in 2021, announced plans to cease operations by January 2025, described as a “new chapter” for the company. Despite pioneering digital and physical creativity fusion and generating $185.3 million in NFT sales revenue in less than three years, the future of Rtfkt’s team within Nike remains uncertain…
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OP #278: I’m The Grinch of BFCM
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