Mindblown: a blog about philosophy.
-
He calls it a batch: What strategists need to know about location – The Media Leader
GroupM and Mindshare’s « Shaping the Nation » research emphasizes the significance of local pride, regional nuance, and community connection for brands and media strategists. The study shows that geographic targeting offers deeper insights into people’s behaviors and values, with cities fostering ambition and identity, while countryside areas have less trust in digital platforms. Brands are encouraged…
-
Japan Perfected 7-Eleven. Why Can’t the US Get It Right?
7-Eleven, owned by Tokyo-based Seven & i Holdings Co., faces contrasting success in Japan and North America, with over 21,000 Japanese stores inspiring customer loyalty through fresh food offerings, unlike the 13,000 US and Canadian stores known for processed foods. Alimentation Couche-Tard Inc., a Canadian convenience store giant, has launched a $47 billion takeover bid,…
-
Forget everything you know about Wonder: an ecosystem for health | Brittain Ladd posted on the topic | LinkedIn
In November 2024, Marc Lore, known for his entrepreneurial success with companies like Quidsi and Jet, expressed his vision for Wonder, a $7 billion health and nutrition AI platform, which aims to revolutionize the industry by using personalized data to tailor meals and snacks for individuals through integrations with devices like FitBit and ŌURA. During…
-
Digital ads are absolutely fucking awful. Our industry needs a MAGA movement
In the article, Tom Goodwin, a new columnist for The Drum and a leading industry consultant, critiques the current state of digital advertising, citing its poor quality, broken systems, and ineffective targeting that fails to engage audiences meaningfully. Goodwin argues that despite having all the necessary tools for successful and impactful advertising, the industry has…
-
Five charts to end the TV debate | ThinkTV
Peter Field emphasizes the importance of balancing brand-building with performance marketing, citing data from the UK Institute of Practitioners in Advertising that shows campaigns focusing solely on bottom-of-funnel tactics are significantly less effective than those that also enhance a brand’s mental availability. Field, alongside Les Binet, argues for a 60:40 budget split favoring brand advertising,…
-
#advertising #marketing | Andrew Tindall | 65 comments
The article highlights a current creative renaissance in advertising, driven by emotional engagement, showmanship, and attention-grabbing strategies, with contributions from industry experts like Les Binet, Peter Field, and Paul Feldwick. It emphasizes the importance of creativity, as demonstrated by British Gas’s new advertisement campaign, which builds brand memory and familiarity, drawing parallels to BMP DDB…
-
From Billable Hours to Business Impact: The Shift Is Real, But Not That Simple
Last week, S4 Capital (.Monks) officially shifted from traditional agency models based on time sheets and billable hours to an output-based pricing model, reflecting the evolving value equation driven by AI, which prioritizes deliverables over time spent. This transition, described as moving « from time to traction, » underscores the importance of redefining creative value and pricing,…
-
Google I/O 2025: All the news and announcements
At the Google I/O 2025 conference focused on AI advancements, updates were announced to integrate AI into Search, Gmail, and Chrome, with improvements in image creation, action execution, and code writing. Notably, Google is collaborating with Samsung to enhance Android’s desktop mode using Samsung’s DeX platform, and has introduced personalized AI responses through the « Gemini…
-
Google I/O 2025: From research to reality
Project Mariner is an early research prototype developed to enhance agents by integrating advanced AI models with computer-use capabilities, allowing them to perform tasks on behalf of users. Released in December, it has since progressed with features like multitasking and « teach and repeat, » and is now available to developers via the Gemini API, with applications…
-
In the Algorithmic Era, Agencies Aren’t Obsolete—They’re Essential
A recent debate was sparked by a Meta interview regarding the future role of agencies in an AI-driven marketing world, highlighting a quote that caused concern in the advertising industry. Alex Schultz from Meta clarified that while AI automation benefits small businesses, the role of agencies remains crucial for mid-to-large clients. Dentsu agrees, emphasizing that…
Vous avez des recommandations de livres ?