Mindblown: a blog about philosophy.
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𝗧𝗵𝗲 ‘𝗰𝗼𝗰𝗸𝗿𝗼𝗮𝗰𝗵𝗲𝘀’ 𝗼𝗳 𝗖𝗮𝗻𝗻𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 | Miles Murphy
As the Cannes creative festival concludes, the advertising industry reflects on its resilience amidst numerous predicted extinctions due to the internet, programmatic advertising, and now AI. Despite AI’s disruption, which automates routine advertising tasks and shifts value to extremes, the industry endures by redefining creativity, adapting business models, and embracing its role as cultural stewards…
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Electric Vehicle Outlook | BloombergNEF
The article is an advertisement for an executive summary on the implications of electric vehicle (EV) adoption, focusing on aspects like energy markets, raw materials, emissions, and charging infrastructure. BNEF clients can access the full report, which includes detailed breakdowns by segment, technology, region, and additional data, through a specified link.
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Coatue’s 2025 EMW Keynote Deck
Since 2015, the East Meets West conference has been held in Montecito, CA, focusing on global innovation by bringing together technology and business leaders. In 2025, Co-Founders Philippe and Thomas Laffont shared insights on the macroeconomic landscape and market conditions in their keynote « Coatue View on the State of the Markets » at the event.
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The Great PowerPoint Panic of 2003
In 2003, concerns about Microsoft PowerPoint’s impact on communication were heightened following the Columbia shuttle disaster, with critiques arguing that the software’s bullet-point style hindered effective communication and analysis. Edward Tufte famously criticized PowerPoint for dumbing down information and contributing to the tragedy, while debates on new media’s effects continue, with contemporary parallels drawn to…
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WhatsApp’s rollout of ads will change the app forever
WhatsApp is introducing advertisements within its app, a move that contradicts the founders’ original mission of maintaining an ad-free experience, following its acquisition by Meta in 2014. Despite Meta’s assurance that ads will remain in the « Updates » tab without affecting personal chats, this decision has sparked criticism over privacy concerns and has led some users…
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The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be…
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Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”
At the Cannes Lions event, Amazon and Disney announced a partnership integrating Disney’s Real-Time Ad Exchange with Amazon’s demand-side platform (DSP), allowing advertisers access to Disney’s premium inventory on platforms like Disney+, ESPN, and Hulu. This collaboration, which begins with select advertisers in the coming months, enhances targeting precision by using both companies’ data, exemplified…
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If color is the fastest path to brand recognition, why are so many of today’s top CPG brands abandoning it? | Fred Hart
Modern consumer packaged goods (CPG) brands are increasingly abandoning traditional color consistency for a more dynamic, flavor-forward approach that emphasizes personality and flexibility, as exemplified by brands like Chomps, Monster Energy, and private labels such as Target’s Good & Gather. This shift is seen as a response to the digital-first world where brands can explore…
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The B2A revolution: why your brand must win over AI agents
The article explores the emerging concept of B2A (brand-to-agent) marketing, which focuses on AI agents that assist consumers in making purchasing decisions. As AI agents become more prevalent, particularly in industries like beauty, auto, and travel, brands must adapt their strategies to influence these agents, who act as key intermediaries for consumer interactions. The article…
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The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
The article discusses the disconnect between marketing and other business functions in companies, emphasizing the need for alignment among the C-suite, notably between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO), to drive growth. It highlights that despite marketing’s potential to be a growth engine, its role has become fragmented, with many companies…
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