Catégorie : Strategy

My comment on Jordan Hollander’s post got deleted. 🤨 That post is about a HotelTechReport + Booking dot com tool that « 𝘭𝘰𝘰𝘬𝘴 𝘢𝘵 𝘺𝘰𝘶𝘳 𝘵𝘦𝘤𝘩 𝘴𝘵𝘢𝘤𝘬, 𝘧𝘭𝘢𝘨𝘴 𝘸𝘩𝘢𝘵’𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨, 𝘸𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘧𝘪𝘵, 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘢𝘯𝘥 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺 𝘨𝘢𝘱𝘴 𝘢𝘳𝘦. » Hoteliers, I’d like to share some experience with you informed by managing tech services…

Agentic AI is the defining buzzword of 2025. Everybody is talking about systems that don’t just answer queries, but that act on our behalf. The problem is that you can’t just apply agentic AI evenly across the world of problems. The real gating factors aren’t just capability, but human trust and technical feasibility. I’d happily…

CEO+AI is for travel leaders interested in AI strategy and business outcomes. A DMO CEO, who’s among the most advanced in AI strategy, told me recently, « You need to stop interviewing CEOs about AI. I want to hear what you think about AI. » Ok, this post is a combination of the two. First, I’m sharing…

Day one of the Innovation Festival by Fast Company left me with a simple but powerful reminder. In the Brewing the Comeback session, Mark Wilson spoke with Brian Niccol, CEO of Starbucks. Listening to him, I felt a deep resonance with my own journey in hospitality and now AI. Brian shared how Starbucks is focusing…

Booking.com is in trouble. Agentic AI is coming for OTAs. Glenn Fogel just admitted it on stage at Skift, calling this “the next dot-com boom.” He’ll say Booking is ready: that their data, scale, and partnerships with OpenAI, Google, and Microsoft put them in the best position to be the agent. But massive capital is…

Booking Holdings CEO Glenn Fogel sees similarities between the rise of generative AI and the early days of the internet – and he’s drawing on personal experience to navigate what’s ahead. Speaking Tuesday at the Skift Global Forum 2025, Fogel called this moment “without doubt one of the most exciting times to be in travel…

Not only will Booking not have a problem if ChatGPT becomes a paid channel — I’m willing to bet Booking will actually prefer it. Why? Because Booking has the margins and marketing muscle to crowd-out competitors and dominate that channel, just like with Google. Paid means you can buy your way to the top.

Why Your Chef Should Never Write Your Menu There, I’ve said it. Provocative? Sure. But also a point that was first made to me by the president of a global hotel group, and it stuck. His argument was simple: guests don’t want clever menus, they want comfort food. The more I’ve thought about it, the…

Airbnb is rewriting the rules for hosts. Starting this fall, Airbnb will roll out a new host only fee model: 1. No more split fees where guests pay 14% and hosts pay 3%. 2. Instead, hosts will cover a flat ~15.5% commission, and guests will see the full price upfront. 📅 Timeline: October 27, 2025 → Mandatory for hosts using…