Catégorie : Strategy
-
Cracking Down On Organized Crime Behind Scam Centers
Criminal organizations, particularly in the Asia Pacific region, have been exploiting forced labor to run scam operations—like ‘pig butchering’ investment schemes—stealing about $64 billion annually worldwide as of the end of 2023. Meta’s teams have dismantled over two million accounts linked to such scams and are collaborating with law enforcement and industry peers to counter…
-
The Long, Strange Journey of Language Models
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – ChatGPT and similar systems are known as Large Language Models (LLMs). – Language models predict likely next words in a sequence. – AI research focused on symbolics initially, with language models as a statistical tool. – Criticism: language models are…
-
Nature, heal thyself
The article is about the importance of natural climate solutions (NCS) in mitigating greenhouse gas emissions. It discusses how NCS uses nature-based practices to reduce existing emissions and prevent new ones, and challenges readers to test their knowledge on NCS by participating in a quiz regarding how much carbon these solutions might remove from the…
-
Is your digital strategy failing? Here’s why.
The article discusses the importance of avoiding five critical missteps in digital strategy, illustrating the point with a 2018 McKinsey Quarterly classic that found only 8 percent of companies would remain economically viable through digitization. It highlights the pitfalls of not having a clear digital vision, not understanding the economic shifts caused by digital, and…
-
Can we manipulate AI as much as it manipulates us?
Fred Vogelstein discusses the potential and skepticism surrounding AI optimization, focusing on Ed Sussman’s belief that it’s the next frontier of reputation management and could become as significant as the $70 billion search engine optimization industry. Sussman’s New York City-based company, Citate.ai, aims to demonstrate that influencing the « diet » of information that AI chatbots consume…
-
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
James Lerner, Walgreens’ senior director of media strategy & planning, expressed skepticism about the authenticity of viral content on TikTok at Mediaweek in New York. He revealed that TikTok’s Smart+ AI media buying tool has a « back door » to increase traffic and engagement for ads not meeting performance goals, raising concerns about transparency. Walgreens clarified…
-
What does retail media need to do next?
Retail media, a sector that leverages first-party data to target consumers during critical buying moments, is facing challenges in scaling, measurement, and integrating omnichannel strategies as it grows. Experts suggest focusing on expanding off-site inventory, standardizing measurement, embracing programmatic demand, integrating with Connected TV, and providing transparent, cross-platform performance data to compete effectively with walled…
-
Hotel Nuggets: Marketing edition
The article provides hoteliers with hospitality tips, including renting dual monitor kits from Omni Austin and Outpost for $25 a day and reassessing marketing budgets, as industries typically invest 7.7% of revenue in marketing compared to hospitality’s 2.5%. It also emphasizes the importance of focusing on the 20% effort that yields 80% of results, as…
-
Inside Ridley Scott’s Producing Empire: “Tell Me the Film in Two Sentences”
Ridley Scott, the British director known for « Blade Runner » and « Alien, » expects movie pitches to be concise, reflecting his busy schedule and belief in the importance of a film’s core concept. His production company, Scott Free, founded in 1995 and rooted in his brother Tony’s original company name, has seen success with « Alien: Romulus » ($350…
-
Quincy Jones on the Secret Michael Jackson and the Problem With Modern Pop
The interview, originally published on February 7, 2018, is being republished following Quincy Jones’s death at 91. Jones shared candid opinions on various topics, including working with Michael Jackson, his views on racism, the Clintons, and his experience in the music industry, revealing insights on the Beatles, U2, and the impact of fame on artists.…