Catégorie : Strategy
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Overtourism is fake news. Here’s why (4/5). 💥 The fourth myth: overtourism creates an impression of permanence. Too many tourists harm the destination. In reality, it’s often about peaks: too many… | Jeroen Bryon, Ph.D
Overtourism is fake news. Here’s why (4/5). 💥 The fourth myth: overtourism creates an impression of permanence. Too many tourists harm the destination. In reality, it’s often about peaks: too many people in the same place at the same time. 👨🏼🎓 Groundbreaking research by my former PhD student Bart Neuts showed that perceptions of overcrowding…
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Yesterday at Destination AI, discussions revolved around a common theme: hospitality leaders seeking permission to implement AI without compromising the human touch. Here’s the reality: you’re… | Adam H.
Yesterday at Destination AI, discussions revolved around a common theme: hospitality leaders seeking permission to implement AI without compromising the human touch. Here’s the reality: you’re asking the wrong question. This binary choice is a myth. Guests do not desire less technology; they want less friction. Your team is drowning in manual data entry, system…
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Search, CRM and beef
One man’s trash is another man’s treasure?While Airbnb just removed categories from its platform, Marriott is going the other way, adding them. Their new site, Marriott Bonvoy Outdoor, is all about outdoor activities, tapping into what looks like the big trend for 2025. It’s a shift from 2024, which was more focused on residences and…
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𝐖𝐡𝐞𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐞𝐞𝐭 𝐋𝐞𝐠𝐚𝐜𝐲 𝐌𝐢𝐧𝐝𝐬𝐞𝐭𝐬: 𝐀 𝐇𝐨𝐫𝐫𝐨𝐫 𝐒𝐭𝐨𝐫𝐲 In my line of work, I rarely need to log into a client’s software. If I need a report, the… | Simone Puorto
𝐖𝐡𝐞𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐌𝐞𝐞𝐭 𝐋𝐞𝐠𝐚𝐜𝐲 𝐌𝐢𝐧𝐝𝐬𝐞𝐭𝐬: 𝐀 𝐇𝐨𝐫𝐫𝐨𝐫 𝐒𝐭𝐨𝐫𝐲 In my line of work, I rarely need to log into a client’s software. If I need a report, the client usually sends it to me, or I have already automated the process to receive it without lifting a finger. A couple of weeks ago, however,…
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#leadership #changemanagement #culture #businesstransformation #teamalignment #growthmindset #organizationaldevelopment | Thibault Catala
Most change efforts don’t fail because the strategy was wrong. They fail because people never bought in. You can have the best plan on paper… but if your team isn’t aligned, engaged, and clear on the « why ».. well nothing moves 🙃 That’s why the Kotter’s Model hits so hard. It doesn’t just throw buzzwords around.…
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#tourism #traveltech #innovation #customerexperience #nobs #hoteltech | Alex Lamotte-Hysbergue
💸 𝗧𝗵𝗲 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗵𝗮𝘀 𝗮 $😵 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 —𝗮𝗻𝗱 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 𝗮𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. Through 2 decades leading tech at citizenM hotels, The July, Mandarin Oriental Hong Kong, and co-founding Aphy, I’ve watched our industry make the same expensive mistake over and over: 𝗪𝗲 𝗹𝗲𝘁 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗴𝗲𝗻𝗱𝗮. The result?…
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6 Innovation Insights to Tackle Hospitality Workforce Challenges
Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six…
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Restaurateur Jeremy King’s bold vision for Simpson’s in the Strand – Monocle
“Most interesting cultural things emanate from restaurants,” says restaurateur Jeremy King. And he should know: painter Lucian Freud dined almost nightly at one of his establishments while, at another, Elizabeth Taylor once took a seat vacated by Laurence Olivier. After opening their first venue, Le Caprice, in 1981, King and his business partner Chris Corbin…
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Positioning is NOT marketing. I learned this the hard way at Google. We were scaling Enterprise Software when someone handed me April Dunford’s book. I expected clever marketing tricks. Instead, it… | Bruno Aziza | 13 comments
Positioning is NOT marketing. I learned this the hard way at Google. We were scaling Enterprise Software when someone handed me April Dunford’s book. I expected clever marketing tricks. Instead, it rewired how I thought about building products. I brought her in for a workshop. Within months, product, sales, marketing, support, and engineering were all…
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This agent increases your ROAS by turning your best static ads into reels & stories Any acquisition team knows this dilemma: – Your winning statics have proven they work. – Turning them into videos… | Ferdinand Terme | 562 comments
Static image ads are outperforming video in three of our best-performing accounts. We’ve been pushing video hard, but in some cases, it just stopped delivering so we ran a fresh round of static image tests. At the same time, we tested new headline and primary text combinations to see what matched best. Here’s what happened:…