Catégorie : Strategy
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(20) Post | LinkedIn
Peter Thiel emphasizes that success in business often comes from mastering a single distribution channel rather than several. The article discusses six marketing channels—SEO & inbound, paid advertising, organic social & influencers, direct outreach, viral/product-led, and partners or resellers—and offers questions to determine which channel aligns best with a business’s structure and team’s talents. The…
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Case study: ON
ON forecasts a 32% sales increase from last year, expecting to exceed $2.6 billion, with a market cap of $18.23 billion as of February 2025. Despite its success and distinctiveness in a challenging retail landscape, ON is missing a long-term cultural strategy that could further strengthen its brand currency and cultural credibility.
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Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B Marketing
Kevin Sutherland discusses with Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future about the evolution of B2B influencer marketing in the podcast « The Problem with B2B Marketing. » They address the shift from traditional thought leadership to a more expert-driven approach, the challenges of influencer collaboration, the impact of AI content, and a Fujitsu…
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Growing Up Murdoch
– James Murdoch realized the dissolution of his family in March 2024. – Rupert Murdoch rewrote the family trust in late 2023, granting Lachlan control after his death. – The family trust amendment was called “Project Family Harmony.” – Rupert, at 92, believed James plotted with his sisters against the conservative media empire. – James…
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Breaking down a federal court’s ruling on AI and copyright
The US District Court for Delaware ruled against Ross Intelligence in a copyright infringement case filed by Thomson Reuters, stating that Ross’s use of copyrighted headnotes to train its AI did not fall under the fair-use provision. Justice Bibas, who reversed his previous stance, determined that the headnotes’ use was not transformative enough and could…
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Lifestream
The author has over 50 years of travel experience, having visited half the world’s countries, traveled by various modes, and engaged in different types of trips, from luxury to budget. They provide numerous tips for travelers, favoring engagement and experience over retreat and relaxation, and emphasize the value of time over money, the joy of…
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NATPE Speaker: ‘The Streaming Wars Are Over,’ and Creators are Killing Legacy Media – Media Play News
Evan Shapiro declared during his speech on February 6 at NATPE Global in Miami that « The Streaming Wars are over, » suggesting that content creators are now dominating over legacy media. This highlights a shift in the media landscape where traditional outlets are being surpassed by new content providers. (Note: The image and its caption provide…
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New Vatican document examines potential and risks of AI
The Vatican’s « Antiqua et Nova » is a 117-paragraph document by the Dicastery for the Doctrine of the Faith and the Dicastery for Culture and Education, exploring the interplay between artificial intelligence (AI) and human intelligence, particularly the challenges and opportunities AI presents across various fields, including education, economy, health, relationships, and warfare. It expresses concerns…
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How small teams can create big wins
– McKinsey Classics newsletter is celebrating the 60th birthday of McKinsey Quarterly in February 2025, by dedicating the whole year to revisiting enduring Quarterly articles. – The focus is on supporting small, independent teams, with insights on providing them with necessary authority, resources, and a clear view of target customers to help companies stay agile…
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Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
Currys, an electronics retailer, has shifted its social media strategy from promotions to focus on engagement and entertainment, creating a TikTok account with 7 million likes and nearly 200,000 followers. This new strategy, which emphasizes their in-store expertise, has resulted in a higher return on investment compared to paid advertising and is part of a…
