Catégorie : Strategy
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ChatGPT is changing how hotels talk to guests
The next wave of guest engagement isn’t about selling — it’s about showing up in the conversation Oct 31, 2025 OpenAI’s new Instant Checkout feature—letting ChatGPT users make purchases directly inside the chat—signals a shift that should make every hotel marketer pay attention. The age of banner ads and pop-ups is over. The next frontier…
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Fwd: The Monocle Minute On Design – Wednesday 29 October 2025
Wednesday 29/10/25 London Paris Zürich Milan Bangkok Tokyo Toronto under one roof This week’s dispatch begins under the centrepiece woodenroof of Portland International Airport, proof that combining sustainability and growth is no mere flight of fancy. Then we get up close and personal with Swiss-French designer Julie Richoz, rummage through the archive for ready-to-assemble plywood…
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Atlas Shrugged, Chrome Shivered
OpenAI is coming for Google’s crown, one tab at a time. After months of rumors, OpenAI finally did the inevitable – making its play to own the browser, the most coveted chokepoint in a user’s digital life. The markets reacted in their usual “measured” way – a quick dip, a few breathless headlines, and recovery…
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Everyone’s Lying About the Auction: Inside the Mind of Jeff Green
You know the type. The pitch deck peacocks. The “strategic” consultants who can’t define CPM.The media buyers who swear their campaign is “optimized” but can’t explain the funnel. They’re quoting ADOTAT+ on calls like they thought of it themselves.Because we don’t just break news—we expose it, dissect it, and serve it raw with receipts. Vendor…
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Inside WPP’s Great Pivot: From Mad Men to Machine Whisperers
The $400 Million AI Makeover… If Don Draper strolled into WPP’s London HQ today, he wouldn’t make it past reception without a Google Cloud certification. The company once powered by charm, cigars, and client cocktails now talks like a Stanford lab in a Savile Row suit—“federated ecosystems,” “deduplicated reach,” “predictive performance.” Somewhere between those buzzwords,…
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WPP Stops Pretending
WPP’s $400M « Groundbreaking » news this week really means telling the truth. Cindy Rose’s first major decision shows more courage than the headline suggests, and why honesty might be WPP’s actual competitive advantage. WPP announced what they’re calling a « groundbreaking partnership » with Google this week. A five-year, $400 million commitment to transform their AI capabilities and…
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It’s official: Google’s AI Mode destroys informational clicks
How does a 92-94% reduction in external clicks sound?That’s the stark reality of Google’s AI Mode for informational queries, according to a brilliant new meta-analysis from Growth Memo. A huge hat tip to Kevin Indig and Amanda Johnson for synthesizing 10 different studies to give us a clear picture of what’s happening. If you’re in SEO,…
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The Next Shift in AI Distribution: From MCP to A2A, and Why It Matters for Hotels
Over the past year, we’ve all been talking (and hearing) a lot about MCP, the Model Context Protocol. It’s the new standard introduced by Anthropic and now being adopted by OpenAI and Google — essentially a new, more intelligent way for AI models to connect to real-world data and tools. For hotels, MCP represents the…
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Coach became cool again. Modern Retail reports over half of Coach’s new North American customers are Millennials and Gen Z. Why? Craft, nostalgia, and values beat hype and logos. A 1940s leather… | Pedro Colaco
Coach became cool again. Modern Retail reports over half of Coach’s new North American customers are Millennials and Gen Z. Why? Craft, nostalgia, and values beat hype and logos. A 1940s leather brand turned “your mum’s bag” into Gen Z’s quiet luxury statement. No new product. Just a new frame. What can boutique hotels learn?…
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Why Hospitality Matters to Community Recovery – Gregory Day, Malibu Beach Inn
In this episode, Gregory Day, President of Hospitality for Mani Brothers Real Estate Group and Managing Director of the Malibu Beach Inn, shares how hospitality can play a powerful role in rebuilding a community after crisis. Following two devastating wildfires and months of road closures that cut local business revenue by up to 90%, Gregory…
