Catégorie : Strategy
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Cloudflare is down, bringing X, ChatGPT, Spotify, Anthropic’s Claude and many others with it. A few weeks ago, Amazon Web Services (AWS) had a massive outage that brought to their knees many… | Gregory Mermoud | 20 comments
Cloudflare is down, bringing X, ChatGPT, Spotify, Anthropic‘s Claude and many others with it. A few weeks ago, Amazon Web Services (AWS) had a massive outage that brought to their knees many services. Two thoughts: 1/ Maybe it is time to rethink our strategy here? The Internet was designed to be fundamentally decentralized, yet financial…
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When Google’s AI Becomes Your Travel Agent: Which Hotels Make the Cut?
Google just rolled out new AI-powered features in Search that can plan a trip, find deals, and turn your ideas into bookings. All from a single prompt. So I tried it. I asked Google’s AI mode: “Suggest highly-rated hotels for a family visit to London this Christmas.” Here’s what it came back with: “For a…
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When Google’s AI Becomes Your Travel Agent: Which Hotels Make the Cut?
Google just rolled out new AI-powered features in Search that can plan a trip, find deals, and turn your ideas into bookings. All from a single prompt. So I tried it. I asked Google’s AI mode: “Suggest highly-rated hotels for a family visit to London this Christmas.” Here’s what it came back with: “For a…
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Luxury hospitality is built on connection, not algorithms: Mandarin Oriental Hotel Group CEO – HOTELSMag.com
Luxury hospitality isn’t built on manuals or presentations. It’s built on something far more enduring: human connection. In an age of predictive algorithms and AI-powered everything, it’s tempting to believe that technology can deliver luxury better, faster, smarter. It can’t. Technology can personalize a stay, but it can’t make a guest feel seen. Algorithms can predict preferences,…
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#hoteldistribution #revenueoptimisation #directbookings #otastrategy | Thibault Catala
If I were starting a hotel distribution strategy from scratch… This is the exact 5-step playbook I would follow: Step 1: Apply the 80/20 rule. Identify and deploy the 20% of channels that will drive 80% of your performance. (Spoiler alert: you already know them..). Yes there are (heavy?) commissions associated to it but thats…
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What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees heard from leaders in the industry on the challenges facing the industry and the best way to navigate them. Sponsored by LinkedIn, the B2BMX lounge at AW New York included a spectrum of speakers from Bloomberg Media…
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Retail media doesn’t need more ads; it needs smarter creativity
Opinion When GenAI is applied thoughtfully, grounded in insight, governed by compliance and guided by human creativity, it delivers both short-term performance and long-term impact, says Tesco Media’s Stacy Gratz. The advertising industry is at a crossroads. Audiences are saturated, formats are multiplying, and attention is the scarcest commodity in media. In this environment, the…
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Google’s Transformation: From Doubt to Dominance | Saanya Ojha posted on the topic | LinkedIn
Not long ago, the consensus on Google was doubt. The company that invented the Transformer couldn’t seem to transform itself. Research built the plane, but product and strategy couldn’t land it. It had every ingredient for dominance and no recipe for delivery. Meanwhile, rivals shipped, demoed, and dominated headlines. But, we owe Sundar an apology.…
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Your Lobby Is the New Flagship
Fashion has embraced hospitality. It’s time for hotels to return the favor, strategically. Historically, hotel gift shops offered little more than emergency essentials and uninspired souvenirs. They were afterthoughts, rarely aligned with the identity of the property itself. Today, that has changed. High-end hospitality is embracing a new retail model, a curated, intentional one. Hotels…
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Your Lobby Is the New Flagship
Fashion has embraced hospitality. It’s time for hotels to return the favor, strategically. Historically, hotel gift shops offered little more than emergency essentials and uninspired souvenirs. They were afterthoughts, rarely aligned with the identity of the property itself. Today, that has changed. High-end hospitality is embracing a new retail model, a curated, intentional one. Hotels…
