Catégorie : Strategy

McKinsey & Company recently acknowledged that the traditional consulting business model is being upended by artificial intelligence, with 25% of its global fees now derived from outcomes-based pricing rather than billable hours, challenging the conventional “scope + time + team” approach still employed by firms like Deloitte, Boston Consulting Group, and EY. Additionally, strategy work…

Cloudflare experienced a significant outage, affecting several major services including X, ChatGPT, Spotify, and Anthropic’s Claude, which highlights the vulnerability of centralized internet infrastructure; a similar incident occurred weeks ago with AWS. This raises concerns about the Internet’s deviation from its decentralized roots due to financial interests, and ironically, AI agents that might resolve such…

At Advertising Week New York, LinkedIn-sponsored B2BMX lounge hosted a full day of discussions featuring industry leaders from companies like Bloomberg Media Group, JPMorgan Chase, and IBM on the evolving landscape of B2B marketing. Key themes included the impact of artificial intelligence accelerating processes and the growing importance of trusted content creators, with insights highlighting…

Stacy Gratz from Tesco Media stresses that when applied thoughtfully and creatively, Generative AI (GenAI) enhances both short-term performance and long-term impact in advertising. As the industry faces challenges like audience saturation and format proliferation, GenAI is increasingly seen as essential, transforming creativity by merging human insight with machine intelligence, enabling personalized, meaningful, and efficient…

Recently, Google has demonstrated a strategic resurgence under Sundar Pichai, countering previous doubts about its innovative capabilities. The company is leveraging its advanced hardware, like the Ironwood TPUs, alongside cutting-edge AI models and an expansive product ecosystem, including transformative updates to Search, Chrome, and Maps, while also pursuing ambitious moonshot projects such as solar-powered data…

In a conversation with Jonathan Courtney, the focus is on how businesses can thrive by opposing digital trends, particularly through offering premium in-person experiences, which stand distinct from AI and virtual offerings. Courtney discusses his company’s transition from digital-only to in-person events, highlighting how these events create perceived value, authenticity, and scarcity, attracting small, dedicated…

In this article, the author reflects on the nature and impact of economic bubbles, particularly in the context of technological advancements, with a focus on the current AI boom. The article discusses how historical bubbles, such as the dot-com era, facilitated infrastructure and innovation through speculative investments, despite eventual financial downturns. It argues that current…

The author and his friend Hiten Shah frequent The Coffee Movement’s Balboa Street location in San Francisco, regularly discussing technology during their visits, facilitated by Shah’s self-driving Tesla. The author contemplates the lack of personalization in modern mapping systems like Tesla, Apple Maps, and Google Maps, which prioritize algorithmic efficiency over user-specific routes, missing the…

Anthropic has introduced “Skills for Claude,” a framework allowing users to encapsulate complex methodologies and preferences into reusable modules, thus eliminating the repetitive task of drafting extensive prompts for AI tasks. These skills are portable across various AI platforms such as ChatGPT and Gemini and cover a broad array of applications including financial presentations, AI…