Catégorie : Strategy
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Most startups don’t need a CMO as their first marketing hire. They need two hungry operators who actually do the work. A startup founder on Intro recently asked me: “Should I hire a CMO? I’m running… | Enrico Ferrari | 17 comments
Most startups should avoid hiring a CMO as their first marketing hire; instead, they should allocate their budget to hiring two operators—one to exploit current successful channels and one to explore new ones. The suggested strategy, especially for B2B startups with a constrained budget, involves hiring growth marketing lead-level profiles with a T-shaped expertise, ensuring…
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Creative systems, not stars
The article emphasizes that brand turnarounds are not solely the result of a singular creative leader but are fundamentally grounded in a well-structured business setup. Citing insights from industry professionals like Bruno Pavlovsky of Chanel, it argues that successful brand revitalization requires integrating business, product, and brand strategies, with organizational creativity linking cultural relevance to…
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Linkedin Favors Human-Written Content Over AI-Generated Posts | Rob Wade posted on the topic | LinkedIn
LinkedIn has decided to prioritize original, human-written content over AI-generated posts, as confirmed in a recent panel discussion at Google. This move aims to enhance user engagement by favoring genuine insights and personal experiences, despite LinkedIn’s initial intent to use AI tools to assist users with content creation, especially for those less confident in writing,…
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Grading Our 2025 Predictions 💯
In a reflective piece on technology and market predictions, the author discusses various forecasts made in January regarding 2025, examining their accuracy and the dynamics of market trends and startup opportunities. Highlights include the successful prediction of Google’s $32B acquisition of Wiz, contrasting with incorrect predictions like a Taylor Swift AI rights letter and the…
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Issue 97: A Bulletin for Big Ideas and Better Business
Stephania Silveira, Creative Director at the LEGO Group, emphasizes the importance of creativity in avoiding boredom and engaging audiences, particularly children. She views creativity as an essential 21st-century skill and a business-critical edge, noting its role in making one irreplaceable and fostering genuine audience appreciation. Silveira believes creativity should be embedded in work culture, as…
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Breaking Gen AI’s efficiency trap: Reuniting creative and media – Marketing Procurement iQ
Jack Smyth, Country Lead for Jellyfish + Brandtech Group in Australia, argues that the key to winning with Gen AI in marketing lies not in cost savings or increased creative output, but in integrating creative and media into a single intelligent system. Platforms like Pencil have demonstrated success by utilizing over $2 billion in media…
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Going Bananas 🍌
The article discusses the intersection of technology and creativity, highlighting the transformative impact of AI tools like Google’s Nano Banana Pro and Gemini 3 on digital creation. It describes how these tools enable the generation of realistic images, enhance creative processes, and democratize artistic capabilities, drawing parallels to historical shifts in media accessibility, and suggests…
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The Key Art Edition
In the article “On why yours and my Netflix don’t look the same,” Rex Sorgatz, a media theorist and cultural observer, explores the concept of “key art” and its impact on streaming services like Netflix. Key art, defined as the compelling and persuasive images used to attract viewers to shows, plays a crucial role in…
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We remember the internet bubble. This mania looks and feels the same.
The article discusses the rapid rise of the AI industry, which in just three years has evolved from a novel concept to a significant technological phenomenon comparable to the internet bubble of 1999. As of 2025, global AI capital expenditures and venture capital investments have exceeded $600 billion, with forecasts predicting AI-related spending to reach…
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Breaking out of the gen AI paradox
In a recent McKinsey & Company article, it is highlighted that while nearly 80% of companies report using generative AI, there is a paradox in that an equal percentage does not see significant bottom-line impacts. The article suggests the adoption of agentic AI, which can automate complex business processes and transform AI from a reactive…
