Catégorie : Research

Starting August 1, “The Week in Charts” will transform into “The Chart of the Week,” delivering a singular, notable chart in the weekly newsletter to provide readers with the most compelling insights. This change aims to enhance the service’s value, ensuring subscribers receive focused and impactful data visualizations each week.

Phocuswright’s 2026 report reveals that US Online Travel Agencies (OTAs) had gross bookings of $100.3 billion in 2025, with hotels accounting for 63% of these bookings. Despite extensive direct-booking strategies by hotel chains, OTAs remain vital, handling about one-fifth of US travel bookings, projected to reach 21% by 2028. Contrastively, airlines have successfully reduced their…

A June 2026 audit revealed that twelve AI models over-weight eco-certification when recommending hotels, unlike human preferences that prioritize rating and price. As of September 27, 2026, the EU’s Empowering Consumers for the Green Transition Directive mandates evidence-based eco-certification, banning self-declared sustainability labels. Non-compliance results in penalties up to 4% of turnover. Green Key certification…

The “Week in Charts” series provides visual data insights on global changes. This week, the series highlighted Africa’s mineral reserves, ongoing geopolitical uncertainties, and the impact of AI tools on shopping. The visualizations offer a clearer understanding of these complex issues, showcasing the evolving nature of resources, global politics, and technology in the consumer market.

Navan’s half-year report, published on July 15, 2026, reveals an 11.1% increase in domestic and 9.8% in international corporate hotel bookings. Despite the rise in trips, domestic business spending surged by 21.5%, with spending per trip escalating faster than trip volume. Professional services saw the highest increase in spending at 44.6%. Notably, business and first-class…

Fora Travel, a five-year-old company, raised $60 million, reaching a $1 billion valuation. It has 15,000 advisors in 180 countries, who have booked over $3 billion in travel since 2021, with one-third in the last five months. As a Virtuoso member, Fora offers luxury travel benefits through partnerships. However, questions arise about the efficacy of…

In 2024, hotel loyalty memberships reached 675 million, growing by 14.5%, more than double the 6.7% growth in room supply, according to CBRE. Loyalty members now account for 52.8% of occupied rooms. Despite this, marketing budgets often prioritize new customers over existing loyal guests. Direct bookings retain 95% of revenue, as opposed to 80% via…

Over the past 18 months, an industry emerged around the llms.txt file, which vendors sell to hotels for AI visibility. Despite claims that placing this file enhances discoverability by AI engines like ChatGPT, major AI companies, including Google, deny its efficacy. Google’s guidance states AI does not use such files for search. Originally designed by…

A recent study by SEO firm Previsible analyzed 6.77 million AI-driven sessions across 166 sites from November 2024 to May 2026, revealing that ChatGPT now accounts for 92.4% of trackable large-language-model referral traffic. However, these figures exclude Google’s AI Overviews, and the study covers specific industries, excluding travel or hospitality. A key finding is that…

As of June 30, 2026, OpenAI reports that over half of ChatGPT users primarily use non-English languages, with Spanish, Portuguese, and Arabic being the most common. Despite this shift, 43% of ChatGPT’s background searches still run in English, favoring global brands over local ones. This impacts marketing strategies, as companies must maintain strong English content…