Catégorie : Research

Foresight is a tool designed to assess website health by evaluating if AI tools can understand and recommend it, and then provides explanations in plain English. Unlike typical reports that offer only scores, Foresight identifies issues, explains their importance, and provides actionable steps. Users can start with a free check, no account required, and explore…

AI is set to streamline hotel bookings, benefitting travelers but potentially reducing profitability for hotels. Hotels traditionally use direct channels to maximize booking value through upsells and merchandising. AI simplifies this to a quick selection process, often bypassing enhancements like upgrades and packages. For instance, Choice Hotels saw a 17% upsell revenue uplift using Oracle’s…

In early August, Semafor reported on AI-generated political content spreading false claims on YouTube, causing channel removals. Riddance AI, founded by Jeremy Carrasco and Mason Broxham, discovered a network using AI scripts paired with real actors to evade detection, amassing 45 million views. Videos often exaggerated or fabricated stories about Democratic politicians. Key figures behind…

A McKinsey Global Survey reveals that anticipated job losses due to AI adoption have not materialized as expected. In 2025, 32% of respondents anticipated workforce reductions, but only 14% reported such reductions a year later. By 2026, two-thirds of respondents noticed little to no AI-related employment changes. However, 39% still expect AI to reduce headcount…

According to a McKinsey Global Survey, nearly 90% of organizations regularly use AI, with many scaling its use. 80% of respondents indicated AI improved individual productivity, yet only 37% saw it enhance their organization’s EBIT. The survey highlights AI high performers and discusses topics like agentic transformation, AI strategy by Invesco’s CEO, a new AI…

Commerce media is evolving beyond performance to a growth platform, with Walmart Connect exemplifying this shift. In Q2 FY27, Walmart Connect U.S. grew 43% year-over-year, driven by Sponsored Search. The ecosystem now includes Connected TV and social media. Marketplace expanded 52%, enhancing convenience. Walmart’s strategy integrates digital and in-store experiences using first-party data for better…

In August 2026, MIT’s Ad Hoc Committee on AI Use in Teaching, Learning, and Research Training released a report after five months of extensive research and discussions. The committee, led by co-chairs Eric Klopfer and Sam Madden, was tasked by Chancellor Melissa Nobles, Provost Anantha Chandrakasan, and Faculty Chair Roger Levy to assess AI usage…

Expedia’s Q2 2026 demand report indicates global search trends, with Asia Pacific searches up 20% year-over-year, Turkish coastal towns experiencing 200% growth, and a 35% increase in American searches for Labor Day. The report, by Expedia Group Media Solutions, utilizes its own search data to inform partners’ advertising strategies. It highlights key patterns, like Europe’s…

Mindtrip, a San Francisco-based trip planner founded in 2023, launched its flight booking service in May 2026 and hotel booking service in July 2026. It partners with Sabre and PayPal for seamless booking and checkout. Mindtrip uses AI to curate travel itineraries, integrating inventory from platforms like Priceline and Expedia. Funded by Costanoa Ventures and…

The “Chart of the Week” newsletter by McKinsey will take a hiatus, resuming its weekly schedule on September 5, 2026. During this break, readers are encouraged to explore past impactful charts. The newsletter provides insights into business challenges, including AI budgets and global economic outlooks. Readers can share the newsletter via social media or subscribe…