Catégorie : Research

Amadeus conducted a survey involving 500 hotel leaders worldwide, including 100 from the Asia-Pacific region, revealing that rising operational costs and digital transformation challenges are the primary concerns for the industry by 2026. The survey highlighted key guest profiles such as the Empowered Guest (39%), Digital-Savvy Guest (36%), and Peace-of-Mind Guest (36%), with the Asia-Pacific…

By 2026, 53% of travelers are expected to show increased interest in “set-jetting,” where they visit destinations featured in movies or TV shows, with 81% of Gen Z and Millennials stating that entertainment influences their travel decisions. This trend presents an opportunity for hotels near filming locations to attract younger travelers by offering themed packages…

PhocusWire’s report for RateHawk, based on a survey of 1,300 professionals, identifies ten key trends in the travel industry, including a positive outlook on AI by 57% of respondents and a willingness by nearly 50% to use AI for tasks like payment follow-up. Challenges such as regulatory changes (27%), financial instability (23%), and customer responsiveness…

On June 23, 2026, at HITEC, Amadeus introduced Performance Manager – AI Search, a new tool that allows hotels to pay for enhanced visibility in AI-driven recommendations, shifting discoverability from organic to paid. Initial tests showed that 44.7% of AI-driven visitors accessed the booking engine versus 25.9% from organic search, creating a new revenue stream…

According to PwC’s US Deals report published on June 22, 2026, hotel buyers are increasingly valuing properties based on the quality of their guest data, with hotels possessing clean, AI-ready data commanding higher prices. Despite a slowdown in overall market activity, premium hotel segments like luxury and upscale represented 73% of deals in the past…

More than 2,000 Spanish hotels are taking legal action against Booking.com for anticompetitive commission practices, following a Dutch ruling anticipated after summer 2024. Represented by CCS Abogados and Eskariam, and backed by €50 million from Victory Park Capital, the hotels’ lawsuit, potentially valued at €4 billion, targets parity clauses deemed non-compliant with EU competition law,…

The Future Hospitality Summit (FHS) in Riyadh, Saudi Arabia, is held at the Mandarin Oriental Al Faisaliah from June 22-24, 2026, where 30% of attendees manage assets totaling $4.99 trillion. Notable participants include Al Khozama and Al Rajhi Capital, with the event featuring over 30 presentations and networking opportunities; Mahmoud Abdulhadi will give a keynote…

The article summarizes key insights shared in “The Week in Charts” series, which visualizes data to elucidate global changes. This week’s highlights include an examination of trauma-informed leadership, the future of fintech, and priorities within the dairy industry, providing a comprehensive overview of these significant topics.

The HSMAI 2026 Commercial Strategy Conference took place on June 16-17 in San Antonio, Texas, attracting over 1,000 hospitality professionals to the Henry B. González Convention Center. The event featured keynote speeches, workshops, and showcases focusing on AI applications, evolving consumer behaviors, and the importance of aligning people, technology, and data to drive industry growth,…