Catégorie : Research
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Running Lean, Not Empty: Turning a Demand Slowdown Into a Margin Engine
For the first time in four years, U.S. hoteliers are staring at a genuine cyclical crosswind: topline erosion combined with cost stickiness. RevPAR in upscale and upper-midscale is receding 4–5 percent year-over-year, and wage inflation still burns 11 percent hotter than last winter. In this environment, patience is expensive. The only sustainable advantage is the…
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The week in charts
The Week in Charts Foreign aid programs, tariff concerns, and more
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Safety belts on! | Frans Riemersma
Safety belts on! There’s turbulence in Travel. Not in the skies. It’s in your Martech stack. In our latest 2025 industry report, we reveal how outperformers in Travel & Transportation are overhauling their Martech stacks. Still running a static stack in a dynamic world? You’re not alone, but you may be falling behind. Backed by…
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The quarter’s top themes
McKinsey&Company AI, GLP-1s, economic uncertainty, and more Share this email In the second quarter of 2025, our top ten posts from McKinsey Themes highlight artificial intelligence, GLP-1s, geopolitical uncertainty, and more. At No. 1 is How AI is transforming 6 major industries, which features insights from McKinsey’s…
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Swiss Tourism’s Long Decline: Can the Alpine Giant Regain Its Global Standing?
Compared to other countries, Switzerland has steadily become less and less popular as a vacation destination, which raises important questions about the factors shaping international tourism flows. This article examines the role of demographic change, particularly ageing populations, in influencing destination rankings and looks at what these trends may imply for the future of Swiss…
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Music Tourism: How Concerts Impact the Hospitality Industry
Remove your hotelier’s hat for a moment and consider this scenario. Your favorite band has just announced a world tour but your city isn’t on the list. If you’re like millions of fans, you won’t just shrug and miss out. You’ll grab tickets, book a room and turn the concert into a travel experience. This…
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U.S. hotel performance diverges by region, putting onus on investors to be targeted: Colliers
Colliers has released its 2025 Hospitality Outlook, reporting continued recovery in the U.S. hotel industry. The analysis shows gains in key financial indicators and highlights investor opportunities in selected regions, with rising room rates and steady demand. Between April 2024 and March 2025, U.S. hotels saw revenue per available room increase 2.4%, average daily rates…
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Interview with Jane Stacey, Head of Tourism, OECD
How do you assess the economic outlook for tourism and hospitality SMEs in OECD countries as we enter the 2025 summer season? What risks and opportunities should we watch closely? Tourism demand has been resilient in recent years, with the global recovery now approaching pre-pandemic levels. Europe has been leading this resurgence, and recent forecasts…
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How Values and Tech are Reshaping Travel in 2025 and Beyond
Gen Z and Millennials spearhead a significant shift in the travel industry. They demonstrate how values and tech are reshaping travel in 2025 and beyond. Understanding the evolving travel trends of Gen Z, which are driving this change, is therefore crucial for the industry. These digital natives seek identity-forming, authentic experiences. Traditional holidays are not…
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Forget What You Know About Search. Optimize Your Brand for LLMs.
Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs. only 25% in 2023) reported having turned to Gen AI tools for product/service recommendations. Another study reported a 1,300% surge in AI search referrals…