Catégorie : Research

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– Key Opinions and Facts: – The webpage welcomes the user Martin to McKinsey.com. – It thanks the user for registering and suggests starting with top articles. – Offers insights into business and management topics. – Features the new immersive digital edition of the McKinsey Quarterly. – Users can personalize their insights by downloading the…

OneChart’s latest issue examines the transformation of travel and mobility, highlighting Delta, American Airlines, and United Airlines’ frequent-flyer programs, each valued over $20 billion despite a trend of younger travelers abandoning loyalty programs. Additionally, the airline industry is challenged by increasing customer dissatisfaction, where Generative AI chatbots show significant potential in improving customer service and…

Criteo’s testing indicates that if third-party cookies were removed today and Google’s current Privacy Sandbox were implemented, publishers would face an average revenue loss of 60%, contrary to Google’s objective of limiting losses to 5%. Criteo has proposed non-breaking recommendations to Google and the UK’s Competition and Markets Authority to improve the Privacy Sandbox and…

Nielsen a interrogé des marketeurs mondiaux pour comprendre leurs dépenses et objectifs, révélant quatre thèmes clés: optimisme des dépenses, désalignement des tactiques et KPI, dominance numérique potentiellement nuisible, et confiance incomplète dans la mesure. Malgré l’inflation et les incertitudes, les marketeurs se montrent optimistes pour les budgets 2024, mais une vision cloisonnée pourrait affecter le…

Les grandes entreprises technologiques investissent massivement dans le secteur du voyage, laissant des opportunités pour les startups innovantes. L’impact de l’IA sur le marketing, les tendances de voyage, l’intégration de la technologie par Meta et les mises à jour de Google sont quelques-unes des principales actualités abordées, illustrant des mutations significatives dans l’industrie du voyage…