Catégorie : Research
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How people use ChatGPT | Benedict Evans | 10 comments
Benedict Evans
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The creative tsunami is here
A huge change is taking place in our industry right now: the advancement of AI is allowing advertisers to get closer to real-time matching on social platforms.
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Google’s AI report: where is AI making money? | Neil Hoyne posted on the topic | LinkedIn
⚔️ The Quantum Paradox of ROI in AI: Static Metrics Are Already Dead Executives proudly quote 88% ROI from early adopters of agentic AI. Reports flash statistics: productivity ↑70%, CX ↑63%, revenue ↑56%. But here lies the paradox: AI evolves at quantum velocity, 24/7. Humans sleep. Corporations wait for quarterly reviews. Static ROI is already…
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Client Challenge
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Advertising in 2030
Experts update their expectations for transformation by the end of the decade Today, halfway to the end of the decade, we’re sharing the findings of our most recent Advertising in 2030 study. The research, which was first fielded in 2020 and 2021 provides a view into how industry experts see the future of media, commerce and…
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DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »
2. Meta Lattice: The Giant LibraryMeta Lattice is our ad ranking architecture that allows us to generalize learnings across campaign objectives and surfaces in place of numerous, smaller ads models that have historically been optimized for individual objectives and surfaces. This is not only leading to increased efficiency as we operate fewer models, but also…
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The week in charts
The Week in Charts Autonomous mobility, AI in investment management, and more
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The quarter’s top themes
McKinsey&Company Books, tech, CEO interviews, and more Share these insights This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we…
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Younger consumers pull back their restaurant spending
There have been plenty of comments from plenty of major restaurant executives about a pullback in spending among lower-income consumers. Some have even warned that middle-income consumers are following suit. We may now have some data indicating that age may be playing as big of a role as income in driving some of the industry’s…
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The On-trip Experience: How Travel Purpose, Culture and Identity Shape Guest Expectations | By Peter Waters
Travel is one of my greatest joys in life – each journey leaves me energized and inspired. I love the human touch: being greeted by hotel staff, chatting with someone who can answer questions, and feeling genuinely welcomed. But when I travel for business, efficiency is everything. I’m often moving fast, focused solely on getting…