Catégorie : Research
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The Multiplier Effect is a report that presents data-driven analysis from a coalition of experts, including Analytic Partners, BERA.ai, Prophet, System1, and WARC, highlighting how advertisers can increase revenue by integrating brand equity with performance tactics. The report, important for CMOs and business leaders, offers insights for creating a high-impact growth strategy through advertising that…
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Advertisers face far-reaching disruptions as distracted consumers’ attention to content weakens across media platforms—Bain & Company analysis
Advertisers are facing a significant shift in campaign strategies as Bain & Company’s research, presented on June 18, 2024, during the Cannes Lions festival, indicates an increase in media multitasking with roughly 75% of users engaging in it, and consumer media usage dropping from 13 hours a day in 2021 to about 12 hours. Bain’s…
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Holidays, Football and Blockbusters Drive Record Highs for YouTube, Netflix and Amazon Prime Video in December, according to The Gauge™
During the December 2024 interval, TV viewing minutes exceeded 100 billion on four days, with a 4% increase in overall TV watching compared to November and a new record of 43.4% of total watch time taken by streaming services. Netflix tied its best share at 8.5% due to NFL Christmas Day games and hits like…
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The week in charts
The provided text does not contain a coherent article with key opinions, facts, dates, locations, numbers, statistical information, or specific details about who, what, why, where, when, and how. Instead, it appears to be a collection of metadata and HTML/CSS code that is typically used for formatting and structuring content in a webpage or email…
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She’s SaaSy
The provided text does not contain an article with key opinions, facts, dates, locations, numbers, statistical information, or other factual data that can be summarized. Instead, it consists of various HTML and CSS code elements, metadata tags, and a hidden preheader text inviting the reader to « Test your knowledge. » Since there is no substantive content…
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Why Hong Kong uses bamboo scaffolding, and meet the spider-men who climb it: a visual explainer
Key Facts and Data: – Bamboo has been used in Chinese construction historically, seen in the art of Zhang Zeduan (1085-1145). – Hong Kong’s scaffolding bamboo comes from Zhaoqing in Guangdong and the Guangxi region. – Bamboo grows up to 60cm a day, reaching 40 metres tall, with thick rhizomes. – Bamboo is light, six…
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The week in charts
The article titled « The Week in Charts » seems to discuss topics related to Gen Z consumers and employee innovation. However, due to the lack of substantive content and factual data in the provided text, which mostly consists of HTML code, metadata, and style elements, a summary cannot be accurately generated.
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Amazon Retail Ad Service – Retail Media Advertising Solution | Amazon Ads
Amazon Retail Ad Service provides customers with a dedicated console to manage their advertising, offering reports on metrics such as ad revenue, fill rate, impressions, cost-per-click, click-through-rate, sales data, and ROAS, with details by advertiser, category, and keyword. Amazon Retail Ad Service’s console gives retailers insights into ad performance, including fill rates, impressions, CPC, CTR,…
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Wolters Kluwer Future Ready Accountant Report
The Future Ready Accountant Survey conducted in Q3 of 2024, interviewed 2,373 tax and accounting professionals from firms across 13 countries in the Asia-Pacific, Europe, and North America. The accompanying report, specifically the United States edition being viewed, delves into global and regional trends affecting U.S. accounting firms.
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Insights from our newest partners
– McKinsey & Company announced new partners. – New partners are based in different global locations including New York, Dubai, Athens, Mumbai, Montreal, and Finland. Summary: McKinsey & Company has expanded its partnership with the introduction of new partners from various international cities such as New York, Dubai, Athens, Mumbai, Montreal, and Finland.
