Catégorie : Research
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#youtube | Evan Shapīro | 31 comments
DISNEY’S LOST BILLIONS Last year, I predicted that in 2026, mainstream Media would lean into the platforms and practices of the Creator Economy. Last week, the BBC made my prediction true (it’s only January!), announcing a landmark deal with YouTube. They will not be the last. Because, get this, YouTube IS TV now. EVEN BEFORE…
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When IP goes IRL: Standing out with location-based entertainment
Discover immersive brand experiences New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use…
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The Invisible Revolution: Why AI Is Rewriting the Rules of European Tourism
Reflections from EU Tourism Day 2026 on how artificial intelligence is transforming not just technology, but traveller behaviour itself, and what Europe must do to lead rather than follow. Five years ago, travellers searched. Today, travellers ask. Tomorrow, travellers will delegate. This simple observation was the starting point of my remarks at EU Tourism Day…
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Novotel launches global longevity strategy for hotel estate
Novotel has launched a global strategy titled Longevity Everyday to integrate health and wellness habits into its hospitality operations across 67 countries. The initiative targets a sector forecast to be worth $4.6tn (£3.37tn) to the travel industry by 2030. The programme focuses on four areas: rest, nutrition, movement, and social connection. Accor data suggests 31%…
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FIFA World Cup 2026 hotel prices: Data analysis of the post-draw surge and game day spikes
The FIFA World Cup 2026 is set to be a monumental event, with 104 matches, including 72 in the group Stage and 32 in the knockouts, spanning 16 host cities across Canada, Mexico, and the United States. As fans look ahead to the opening match on June 11, 2026, at Mexico City’s Estadio Azteca and…
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#cbre #jll #ai #hospitality #development | Hans Peter B.
Luxury hotels age faster than their balance sheets. Design cycles are now shorter than ownership horizons. What once lasted 15 years feels tired in seven. Guests notice. Brands notice sooner. Owners pay either way. CBRE data shows luxury hotels now require major refurbishment every 6–8 years to stay rate‑competitive, driven by evolving brand standards, sustainability…
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How scenario planning can help future-proof your company
Sharpen your predictions Share this email Brought to you by Alex Panas, global leader of industries, & Becca Coggins, global leader of functional practices and growth platforms —Alex and Becca January 2026 Nobody can predict the future. But CEOs are often expected to. And with today’s companies…
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#hospitality #revenuemanagement #otastrategy #hoteloperations #distributionstrategy #hotelleadership #adr #occupancy #revpar | Suresh Kumar Sharma
📊 OTA Channel Analysis: Booking.com vs Expedia vs Agoda In today’s competitive hospitality landscape, choosing the right OTA strategy is not about preference — it’s about purpose. Each OTA serves a different business objective, and understanding this difference can significantly impact occupancy, ADR, and profitability. 🔵 Booking.com ✅ Highest booking volume ✅ Strong mobile reach…
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People are straight-up copying our OTA infographic — remixing it, reposting it, sometimes without a single tag or credit. No link back. No mention of 10 Minutes Hotel. Just taking the data and… | 10 Minutes Hotel
People are straight-up copying our OTA infographic — remixing it, reposting it, sometimes without a single tag or credit. No link back. No mention of 10 Minutes Hotel. Just taking the data and running. We’ve poured real effort into pulling the data, cross checking as much as we could — the kind of dataset most…
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#ai #traveltech #distribution #hotelindustry #hedna #futureoftravel | Louis-Hippolyte Bouchayer
AI didn’t disrupt travel. It exposed how broken our distribution really is. Just listened to Traci M. at HEDNA — and honestly, what stood out was not just the data, but her storytelling. Clear, sharp, funny, and brutally honest. She nailed it. A few signals say everything: 69% of travelers heavily research before booking. 73%…
