Catégorie : Research
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Inside the complex journey of hotel rates | Expedia Group
Every hotel rate has a story. Some are mysteries — and many of those are cases of missing revenue. According to a new Expedia Group survey of more than 2,000 hoteliers worldwide, almost all (98%) reported revenue loss in the past year due to rate misuse. Incidents of revenue loss occurred an average of eight…
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Hotel Profit Management Redefining Performance for the Future
For years, revenue management was the commercial heartbeat of hotels: optimizing room rates, forecasting demand, and filling beds efficiently. But the landscape has shifted. Relying solely on RevPAR is like saying you watched a movie after watching the trailer; you may know what it is about, but you miss the full plot. To thrive in…
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AEO (Answer Engine Optimization): Winning in a conversational world
Bottom line: stop optimizing only for pages to be clicked; start optimizing answers to be cited. Why AEO now (what the data shows) Zero‑click outcomes are now the norm; a majority of Google searches could end without a website click. Google’s AI Overviews (AIO) appear for a meaningful share of queries and sit above organic…
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Travel Leaders Confront Headwinds and Shifts in Distribution at Skift Global Forum
At the Glass House in New York, leaders from across travel and hospitality came together—Booking, Expedia, Airbnb, RCG, Frontier, Kayak, Air Asia, Oyo, IHG, Marriott, and many others. The discussions were focused, and the themes consistent. Table of Contents 1. Economic Headwinds The North American market appears to be softening. Search volumes are down 15%.…
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Sora 2 isn’t a video launch. It’s a new creator economy of « synthetic influencers ». OpenAI did two clever things during the onboarding to Sora 2 -> they scan your face + clone your voice. It turns… | Kieran Flanagan | 20 comments
Sora 2 isn’t a video launch. It’s a new creator economy of « synthetic influencers ». OpenAI did two clever things during the onboarding to Sora 2 -> they scan your face + clone your voice. It turns everyone into an AI model, ready to be used in videos. Their Cameo feature makes it easy to use…
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U.S. hotel results for week ending 27 September
ARLINGTON, Va. – Impacted by the Rosh Hashanah holiday, the U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 27 September. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets. 21-27 September 2025 (percentage change from comparable week in 2024): Occupancy: 65.6% (-4.2%)…
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What is infrastructure?
7 critical sectors New from McKinsey & Company This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and…
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Rethinking ‘Safe’ Investments: Exploring Tier 2 and Tier 3 Markets for Development
For years, hotel investment decisions have been guided by a simple rule of thumb: bigger markets are generally safer markets. Gateway cities such as New York, Los Angeles, and Chicago have long been seen as the surest bets for development due to their diverse customer mix and destination attractions. Smaller cities, on the other hand,…
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