Catégorie : Research
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Growing Share of U.S. Adults Say Religion Is Gaining Influence in American Life
A Pew Research Center report reveals a significant increase in the perception that religion is gaining influence in American life, with 31% of U.S. adults acknowledging this in 2025, up from 18% in 2024. This trend reflects broader demographic shifts, with increased positivity towards religion’s societal role across political parties, age groups, and religious affiliations,…
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Industry Key Themes 2025: Industrial landscape at a critical juncture
Following a period of stagnation in 2022 and 2023, industrial growth is gaining momentum, though the transition remains incomplete, with 2024 underperforming expectations and 2025 poised to be a pivotal year for global industry. Key factors influencing the 2025 industrial outlook include the impact of potential U.S. policy changes under the Trump administration, the recovery…
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Small planes, big changes: The evolving business of regional aviation
The article from McKinsey & Company focuses on the evolving business of regional aviation, highlighting key insights from their research and services. The piece discusses the transformation in short-haul flying, emphasizing the promise of regional air mobility and the state of aviation by 2025, encouraging readers to explore further through links to McKinsey’s detailed insights…
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The week in charts
The article covers significant trends in sports media revenue and the increasing global demand for batteries. It highlights key data and insights, providing an overview of current economic activities influencing these sectors.
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This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a demographic profile, giving it a product image & having the… | Ethan Mollick | 228 comments
A recent study demonstrates that an off-the-shelf large language model (LLM) can predict actual purchase intent with 90% accuracy by impersonating a customer with a specific demographic profile, analyzing a product image, and comparing the AI’s impressions to reference statements for similarity. This approach, which requires no fine-tuning or training, surpasses traditional machine learning methods…
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The Extraordinary Cost of Dull – System1 Group
Based on research by Adam Morgan and Peter Field, the « Cost of Dull » study, enhanced by emotional response data from System1’s « Test Your Ad » database, explores the impact of dull advertising in the US and UK. It addresses the causes and costs of dull ads, including TV ad spending and market share implications, while providing…
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Future of Beauty Shopping 2025-2030: Global & Europe Outlook on E-commerce Growth, Phygital Retail, AI Personalization, and Luxury’s Evolution
The global beauty industry is experiencing steady growth, with a projected annual CAGR of around 5% through 2030, driven by the resilience of personal care products, digital transformation, and technological innovations such as AI and AR. Europe aligns with this trend, with its beauty market expected to reach $148 billion by 2025, while technology, particularly…
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Tesco Media Upfront UK 2025
The article highlights a retailer’s transformation into a media partner through the development of a marketing platform that enhances brand connections with consumers via new video offerings, providing a brand-safe and immersive environment at the point of decision. Key insights include the receptivity of Tesco shoppers to new brands, with 80% openness among households with…
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AdCP – Open Standard for Advertising Workflows
The article discusses the challenges in the advertising ecosystem, highlighting issues like fragmented APIs, cumbersome integration processes, and scattered inventory across platforms, which lead to inefficiencies for media buyers and agencies. To address these problems, the article suggests the creation of a unified protocol that would allow for seamless integration and interaction across platforms, optimizing…
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The week in charts
The article discusses recent trends in holiday shopping and electric vehicle (EV) production, highlighting how these sectors are evolving. While specific data and numbers are not provided in the text, the focus is on observing shifts in consumer behavior during the holiday season and advancements in EV manufacturing.