Catégorie : Research

In this edition of *The Brand Waves*, several brands unveil their holiday campaigns with innovative and emotionally engaging themes. Gap’s « Give Your Gift » campaign, directed by Bethany Vargas, highlights the sharing of unique talents, while Aldi celebrates its tenth year with Kevin the Carrot in a three-part love story. John Lewis’s « Where Love Lives » explores…

The article discusses the challenges and opportunities CEOs face in realizing the value from early investments in agentic AI, outlining strategies to outpace competitors and tackle operational implications. Featured insights from Alex Singla, Alexander Sukharevsky, and others include a proposed two- to three-year roadmap for executives to benefit from agentic AI, as well as guiding…

The McKinsey & Company email highlights a new offering titled « Agentic AI and the Future of Travel: What executives need to know, » which is accessible through a link. It informs subscribers about McKinsey’s insights, research, services, or events, emphasizing the use of cookies and web tracking technology, with a reference to their privacy policy.

Unilever, under CEO Fernando Fernandez, is committed to transforming into a « marketing and sales machine, » with plans to significantly boost brand and marketing investments, pledging to increase absolute spending annually. In the third quarter, Unilever reported a 3.9% rise in underlying sales and a 1.5% increase in volume sales, driven by robust investment in marketing,…

Retailers are seeking more opportunities to sell ads as retail media has primarily grown through ads on their own e-commerce sites, typically in search and display formats, but these onsite ads are limited by the potential disruption to the customer experience. Consequently, many companies are expanding into offsite ad placements, which, although less profitable, use…

The article discusses the impact of Agentic AI in the pharmaceutical industry and highlights trends in global economic profit. It does not provide specific dates or locations but emphasizes the significance of AI technology in transforming pharma operations and details on economic performance metrics worldwide.

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