Catégorie : Research

WASHINGTON, D.C. – Today, leaders from the American Hotel & Lodging Association (AHLA), Airlines for America (A4A), U.S. Travel Association, and the National Restaurant Association pressed the U.S. House of Representatives to immediately vote on the Senate-passed agreement to end the government shutdown. Since October 1, there has been almost $6 billion lost in travel…

  Hotel market pulse — Fall 2025  Uncertainty in the global economy has made budgeting and forecasting especially tough this year, leaving many hoteliers unsure what 2026 will bring. But a closer look at data from 2025 offers some valuable clues. As part of our new strategic partnership, Duetto and Cloudbeds have teamed up to produce our…

Hamburg, Germany – Business travel’s evolving landscape and the drive toward a more sustainable future took center stage this week at the GBTA + VDR Europe Conference 2025 in Hamburg. From 10–12 November, the CCH – Congress Center Hamburg hosted one of Europe’s largest gatherings of business travel and meetings professionals, where industry leaders, practitioners…

En español, en français, em português. Why Black Friday matters (more than we think) Black Friday is no longer a one‑day event. Year after year it has turned into a multi‑day campaign that reshapes purchase intent, a “dress rehearsal” that can even set the price you’ll later defend, impacting cancellations and your distribution mix. That’s…

Key Takeaways The era of RevPAR is over; now, the focus shifts to Total Profit Optimization (TPO) using metrics like GOPPAR. The Rooms-Only Reality Gap limits Total Profit Optimization due to a lack of technology, talent, and organizational focus on non-room revenue. To successfully transition from revenue management to profit leadership, the hospitality industry must…

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Building AI Safely and Responsibly  We believe our approach to AI must be both bold and responsible. That means developing AI in a way that maximizes the positive benefits to society while addressing the challenges. Guided by our AI Principles, Google designs AI systems with robust security measures and strong safety guardrails, and we continuously…