Catégorie : Research
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Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
The GTM Playbook Is Being Rewritten B2B marketing, sales, and product leaders are entering 2026 with more questions than answers. The pace of change across go-to-market (GTM) functions has accelerated, driven by the widespread adoption of generative AI and compounded by persistent economic and political volatility. Once considered experimental, AI now powers daily operations —…
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Why the best companies will use AI to multiply, not just cut
Too many companies are still only thinking about AI as a cost savings tool rather than as an engine for growth.Every company has a list of great ideas that sit below the line because there aren’t enough people, time, or resources to make them happen. AI changes that calculus. Organizations can now expand their capacity…
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Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey
This holiday season, Santa’s not the only one with a team of helpers. Artificial intelligent agents, not elves, are doing the work behind the scenes: generating gift ideas, hunting for deals, checking stock for hot items, and finding smart substitutions. Agentic AI—a set of autonomous systems that acts on a user’s behalf—has the potential to…
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Hotel Profitability Performance Report for Q3 2025 Shows Shift to Profit-Focused Strategies
ATLANTA, Georgia—The Hotel Profitability Performance Report for Q3 2025 has been released on HotelData.com, highlighting how U.S. hotels have shifted strategies to protect profit margins despite revenue performance falling short of budget expectations. Year to date to September 30, 2025, hotels saw revenue underperform budget expectations, with actual RevPAR averaging 9 percent below budget at $119.22. However, GOP…
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How AI is reshaping every step of the traveler journey – TNMT
AI is everywhere. How much so? A brand-new McKinsey report puts a number on it: up to 90% of companies now use AI in at least one business function. In other words, we’ve officially reached mass adoption. Now, in all fairness, most of that adoption (62% to be exact) is still in the experimental stage. …
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The week in charts
The Week in Charts Diversifying semiconductor production, AI pricing, and more
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From Sleep to Profit: Why Wellness Investments Are the Quiet Drivers of Hotel Performance
As wellness and recovery continue shaping traveler expectations, sleep quality has become a key factor in hospitality. In its recent report, Sleep in Hospitality: A Strategic Asset for Guest Experience – Insights – RLA Global, it was highlighted how rest has become a new frontier for differentiation. At HotStats, we see this trend reflected financially…
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PwC UK Hotels Forecast 2025 – 2026: Selective resilience
PwC: Hotels Forecast 2025 – 2026— Source: PwC Unlocking opportunity in the hospitality sector The UK hotel sector enters 2026 with a sense of resilience and renewed confidence. Despite a backdrop of economic headwinds and rising operational costs, the market continues to demonstrate stability – supported by resilient international demand, event-led travel, and a steady…
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AIO Impact on Google CTR: September 2025 Update
The Google search experience and performance has fundamentally shifted since our January analysis on how Google’s AI Overviews (AIOs) are impacting our click-through-rate (CTR). While we continue to study the impact of AI search on SEO traffic, it’s clear that your users are still searching on Google most of the time – but the impact…
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Holiday comeback: US short-term rentals set to finish 2025 on a high
Forward-looking data from Key Data points to pricing strength and renewed stability across the US short-term rental market Santa Rosa Beach, Fla., 13 November 2025 — The US short-term rental market is closing 2025 on a high, with holiday travel demand helping operators finish the year with stronger rates, higher revenue, and growing traveler confidence. New…
