Catégorie : Research
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Available today: Your latest issue of the McKinsey Quarterly
The article explores the transformative impact of « agentic AI » on modern corporations, predicting a future with a hybrid workforce where humans and AI work in tandem while emphasizing the importance of real-time personalization, innovation, and governance. Authored by Alexander Sukharevsky, Alexis Krivkovich, Arne Gast, Arsen Storozhev, Dana Maor, Deepak Mahadevan, Lari Hämäläinen, and Sandra Durth,…
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#youtube | Evan Shapīro | 31 comments
The article discusses Disney’s missed opportunity to monetize its extensive film catalog through YouTube by offering their content for free with ads, a strategy that could generate significant revenue with minimal cost. It suggests that, by not leveraging this platform, Disney may be leaving billions on the table over the next decade, as evidenced by…
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When IP goes IRL: Standing out with location-based entertainment
The article discusses McKinsey & Company’s insights into leveraging intellectual property (IP) in location-based entertainment experiences, highlighting immersive brand strategies in enhancing customer engagement and standing out in competitive markets. Additionally, it features insights into the future of airports with seamless, automated, and personalized travel experiences, as well as the potential of agentic AI in…
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How scenario planning can help future-proof your company
In January 2026, McKinsey & Company discusses the critical role of scenario planning for CEOs in facing today’s volatile business environment, emphasizing its ability to broaden thinking and prepare for diverse futures. While scenario planning helps challenge assumptions and prevent groupthink, it also poses potential pitfalls, such as overwhelming decision-making and obscuring clear visions, highlighting…
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How Did TVs Get So Cheap?
The article discusses the significant drop in TV prices over the past decades, highlighting how technological advancements and manufacturing efficiencies have contributed to this trend. Key factors include the transition of liquid crystal display (LCD) technology from a niche to a mainstream product, the use of larger sheets of « mother glass, » improvements in manufacturing processes…
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ChatGPT’s 4% Fee Confirms Marketplace Economics
Beginning January 26, Shopify merchants will pay a 4% transaction fee on sales through ChatGPT’s checkout, significantly less than Amazon’s 15% referral fee and without forced advertising spend, providing a cost-effective channel for organic product discovery. With over 1 million Shopify merchants and an estimated 3.9 billion annual product queries, ChatGPT offers a competitive fee…
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Davos 2026: Reimagining operations for resilience and growth
The article discusses how recent global disruptions have demonstrated the necessity of resilience as a driver of long-term growth for organizations, emphasizing that resilience is not just defensive but essential for sustaining productivity and innovation. It highlights the importance of redefining operational performance, reconfiguring models to drive productivity and innovation, and strengthening leadership in the…
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The week in charts
The article discusses significant trends and developments, focusing on the rise in electric-vehicle sales and the transformative impact of AI-driven changes within organizations. These topics highlight key shifts in technology and industry priorities, underscoring the ongoing evolution in transportation and business operations.
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💡CES 2026: A Wave of New Ad Products and Partnerships | ⚡️Meta Drops $2B on Manus / Walmart Brings Ads to Sparky AI & Unleashes Marty AI
CES 2026 heralded the introduction of numerous AI-driven advertising products and strategic partnerships across the digital advertising sector. Notable announcements included Reddit’s launch of Max Campaigns, an AI-powered automation tool; Viant’s Outcomes tool powered by Lattice Brain; strategic collaborations between DoubleVerify and IMDb, and Meta’s $2 billion acquisition of Manus, a Singapore-based AI startup, sparking…
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Client Challenge
The article informs users about potential issues preventing a website from loading correctly, suggesting that these problems may stem from browser extensions, network issues, or specific browser settings. It advises users to ensure their internet connection is stable, consider disabling ad blockers, or trying a different browser to resolve these loading issues.
