Catégorie : Research
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Top 10 articles this quarter
McKinsey&Company Agentic commerce, global banking, and more Share this email Our top ten articles this quarter look at agentic commerce, global banking, fashion, and more. At No. 1, McKinsey’s Alex Singla, Alexander Sukharevsky, Lareina Yee, Michael Chui, and coauthors share the latest survey findings on artificial intelligence…
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The week in charts
The Week in Charts Short-haul flights, M&A deal delays, and more
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What agentic AI frontrunners are doing differently
Plus, innovations that could transform the airport experience Share this email Three years after OpenAI’s public release of gen AI tools, nearly nine out of ten survey respondents say their organizations are regularly using AI—but the pace of progress remains uneven. Our feature this month is McKinsey’s…
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McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a… | Kristina Tancher | 68 comments
McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a strong shift: branding is now the number-one priority for 2026, ahead of performance marketing, martech investments, and even generative AI. The main reason – in…
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In 2021, I bought 20 acres in Wimberley for $1.4 million. What happened next nearly broke me. We turned the land into a $25 million treehouse hotel with 28 units. But a year into planning, our… | Ben Wolff | 15 comments
In 2021, I bought 20 acres in Wimberley for $1.4 million. What happened next nearly broke me. We turned the land into a $25 million treehouse hotel with 28 units. But a year into planning, our designs were $6 million over budget. Our lender withdrew our loan approval with $2 million already deployed. We switched…
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The OTAs of the World – 10 Minutes News for Hoteliers
A short extract of the OTAs of the World Infrographic that we are working on at 10 Minutes Hotels. The global OTA landscape is far larger and more uneven than most of the industry conversation suggests. At 10 Minutes Hotel, we have been conducting an extensive research project mapping every OTA we can identify and…
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ChatGPT Advertising: Inside Your (And OpenAI’s) Next Revenue Channel
Update [December 2025]: A recent leak shows that ChatGPT ads are likely coming in the near future. The leak, for the beta version of the ChatGPT app for Android, showed “ad-related code” mentioning things like “ads feature,” “search ad,” and “search ads carousel.” This indicates that OpenAI may be testing the integration of ads in…
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Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup
When FIFA announced that North America would host the 2026 World Cup—describing it as “the largest World Cup in history”—the hospitality sector began preparing for a seismic shift in travel patterns across the United States, Mexico, and Canada. Sixteen host cities are expected to see extraordinary visitor influx, new booking behaviors, and intense rate compression.…
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What duopoly? Seriously hotel distribution isn’t a duopoly at all – according to these numbers there isn’t a duopoly at all. Booking is very very much alone as the main leader of OTAs. I don’t want… | Martin Soler | 12 comments
What duopoly? Seriously hotel distribution isn’t a duopoly at all – according to these numbers there isn’t a duopoly at all. Booking is very very much alone as the main leader of OTAs. I don’t want to call it a monopoly as I have seen the numbers that the team at 10 Minutes Hotel are…
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#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments
The more I work in hospitality, the more I realise this: Even profitable hotels fail when they optimise the wrong things. We have built an industry that worships spreadsheets, forecasts, and algorithms… yet the real drivers of performance are almost embarrassingly always human. Hospitality isn’t real estate with room service (like many people think..) Its…