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Video has undeniably become the most effective form of media for today’s brands. In its journey to the top, it has taken various paths in response to how audiences consume content. Beyond the increase of content viewing on mobile devices, vertical viewing in particular has emerged with less than 30% of users turning their mobile…

Adtech We are still in the early stages of the battle between Google and the Regulators and the FT sum things up well with Competition and the clock: how Google plans to deflect and delay a historic break-up threat We pointed to the excellent Arête report on this topic the other week and their founder has now…

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but…

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In today’s rapidly evolving advertising landscape, traditional ad production companies find themselves at a critical juncture. The industry faces a classic innovator’s dilemma: established players must balance maintaining their current business models while adapting to disruptive technologies that could reshape the entire content creation process. The Current Ad Production Landscape Ad production companies have long…