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Have we swung too far on performance marketing? Everything has an ROI but if we don’t feed the brand, it will be a long story of diminishing returns. https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/

Marketing and brand building and advertising and lead gen and influencers and all that stuff keeps being thrown into one really large bucket. It’s a bit more specific than that. https://www.linkedin.com/posts/martinsolerparis_if-you-want-pricing-power-you-need-a-brand-activity-7198989361495900160-mCSy?utm_source=share&utm_medium=member_desktop

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There’s a problem with Minimalism. Outside of UX, minimalism isn’t always right, in fact it is often wrong. What are we designing for? What is the goal of this design. Is it to make a wow moment for the viewer? Or is it to help the viewer find the entrance door? Designing for the purpose…

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In today’s newsletter, I wrote about how much of publishing is undergoing a pivot to performance. Also, a conversation with Dotdash Meredith CEO Neil Vogel on why search is changing but won’t go away anytime soon.Reminder: Sign up for access to all of The Rebooting’s content, regular community events like live podcasts and expert workshops.Join…

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