Catégorie : Non classé
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The best ad I’ve seen in a while AI can’t generate sand between your toes. This is excellent from Patricia Varella and the team at Polaroid. Nailing most of the key creative principles for outdoor advertising. Poster advertising has a profit issue. Best estimates from Ebiquity plc show only 48% of campaigns actually lead to…
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𝗧𝗵𝗲 ‘𝗰𝗼𝗰𝗸𝗿𝗼𝗮𝗰𝗵𝗲𝘀’ 𝗼𝗳 𝗖𝗮𝗻𝗻𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 With the rosé-fuelled creative fest in Cannes wrapping up today, I’ve been reflecting on how often the ad industry has been declared dead. I’ve spent much of my career in advertising. And I’ve lost count of the supposed extinction events we’ve survived. The internet.…
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The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be…
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Presentations — Benedict Evans
Presentations — Benedict Evans Presentations Previous presentations
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Benioff Buys Stake in Influencer Agency Whalar Group at $400 Million Valuation
Whalar Group
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Google NewFront
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How AI Could Change the Advertising Business | Quantum Marketing
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Is Partyful Eating Airbnb’s Lunch?
To become a travel super app, you must focus on removing every friction from the trip. Not so long ago, Brian Chesky, Airbnb’s CEO, announced that his company would launch a new product every year aimed at generating an additional billion dollars in revenue. He started by reviving “Experiences,” but since then, not much has…
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Google’s Antitrust Battles: The Urgent Need for a Swift Settlement
By Fred Vogelstein There’s going to be ever building momentum in the coming months to take one of the most innovative companies in American history – Google – and blow it up. The company has been judged an illegal monopolist in two Federal courts. And the rulings, when read together, paint a picture of a…
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