Catégorie : Hotel & Hospitality
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Silent Growth: How GDS Booking Expansion Goes Unnoticed in the Hotel Industry
Hotel bookings by travel agencies increased by 11.8% in the first half of 2026, surpassing the growth of major OTAs like Booking.com and Expedia, which grew by about 5% each. This growth, primarily fueled by the Global Distribution System (GDS), remains unnoticed in the industry due to its lack of promotional activity seen with other…
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Title: “What CEOs Are Reading in 2026: Influential Books Shaping Leadership and Innovation
The article focuses on books that have influenced leading CEOs in 2026, highlighting their importance on National Book Lovers Day. McKinsey’s 2026 book recommendations feature selections from CEOs who have successfully built global businesses and navigated significant changes. These books cover topics like leadership, innovation, personal growth, and resilience, providing new insights to help individuals…
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Monthly Highlights, August 2026: Rethinking Talent Development in the AI Era
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How Commission Fees Influence Your Ranking on OTAs: A Closer Look at Expedia and Booking Practices
On August 3, 2026, Markus Busch highlighted the practices of online travel agencies (OTAs) like Expedia and Booking, which allow hotels to improve their search ranking by paying higher commissions. Expedia’s Accelerator and Booking’s Visibility Booster and Preferred Partner programs enable hotels to pay extra for better placement. Rankings mix genuine performance metrics with paid…
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How IHG’s New AI-Powered Search Revolutionizes Attribute-Based Hotel Room Booking
IHG has introduced a new AI-driven search system that allows guests to request hotel rooms by specific attributes, like a quiet room on a high floor with a good workspace, using plain language. This initiative marks a significant step in the decade-long effort to implement attribute-based selling, where rooms are sold by individual features rather…
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Booking Holdings’ $8.2 Billion Cash Flow Strategy: How Delayed Payouts to Hotels Boost Their Financial Standing
Booking Holdings uses two revenue models: agency and merchant. The agency model involves guests paying at the property, while the merchant model has Booking hold the funds, resulting in payouts after deducting owed amounts. As of March 31, 2026, deferred merchant bookings totaled $8.2 billion, up from $6.9 billion a year prior, indicating growth in…
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San Francisco Sues Booking Holdings and Two Middlemen for Allegedly Misleading Hotel Reservations with Excessive Markups
San Francisco’s city attorney, David Chiu, has sued Guest Reservations, Book Online, and Booking Holdings for allegedly running websites that impersonate hotel reservation pages, leading to markups up to 85%. The suit claims Booking Holdings, the parent company of Booking.com, provided these sites with the room inventory and payment systems. The city seeks refunds for…
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Marriott CEO Plans AI Agent Rewards for Bookings Amidst OpenAI’s Concerns Over Paid Recommendations
On July 31, 2026, Marriott CEO Anthony Capuano, at a Wall Street Journal event, indicated plans to reward AI agents for hotel bookings, possibly threatening platforms like Expedia. Marriott aims to pay AI for booking commissions and recommendations, but OpenAI’s Sam Altman warned against paid recommendations, calling them “catastrophic” for trust. The real competition lies…
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Regulatory Action Halts Trip.com’s Lowest-Price Bot, Leading to Sharp Decline in Sales Growth
In March 2026, Trip.com disabled a tool that ensured online hotel listings matched the lowest available price, following an order from China’s regulator. Before its removal, this tool boosted Trip.com’s sales by aligning room prices with the cheapest online rates. Once deactivated, the company’s sales growth dropped from 17% to 3%, revealing how much it…
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IHG Launches AI Conversational Search and Prepares Hotel Content Platform Rollout
IHG launched an AI conversational search in the US beta on IHG.com and the One Rewards app, enabling travelers to find hotels, view rates, and pay with cash, points, or a mix directly within the chat. This feature differentiates IHG from competitors like Marriott and Hilton. In the coming months, IHG will introduce an AI-optimized…