#4 Cater for the health-conscious traveller, make $$ 🤑
Hotels have had a while to figure this out… guests don’t need another bottle of check-in prosecco, they need a gym that doesn’t look like a forgotten storage room.
Luxury brands will drop millions on marble, but god forbid they spring for a proper barbell. Levelsio’s viral tweet hit a nerve for a reason; modern travellers want clean food, a solid workout, and maybe a sauna that isn’t just for show.
Even Bryan Johnson, the guy dropping $2 million a year to stay biologically 18, has taken jabs at hotels still clinging to outdated ideas of luxury.