Catégorie : Strategy

Years ago, while managing food and beverage at the Grand Hyatt Tokyo, the narrator was approached by a prominent leader in Louis Vuitton about creating a restaurant concept, an idea initially dismissed. Later, as President of Louis Vuitton in China, the concept resurfaced but faced skepticism due to retail economics. As e-commerce grew, traditional stores…

The hospitality industry is increasingly focused on naming travel trends, such as Hilton’s “hushpitality” from its 2026 Trends Report. Despite new travel terms, the industry faces staffing issues, with 65% of hotels short-staffed in 2024. Guest-services hours per room decreased in 2025, impacting service quality. J.D. Power’s 2026 study shows guest satisfaction improves with better…

The McKinsey & Company article highlights a shift in the airline industry where affluent vacationers are increasingly opting for premium cabin seats, traditionally favored by corporate travelers. This trend is significantly boosting airline profitability. The article underscores the growing impact of premium leisure travel on airline economics, reflecting a broader change in consumer preferences and…

On August 13, 2026, Agoda launched a chat assistant on its app’s room-selection page, designed to simplify booking by recommending rooms based on user preferences. The assistant, which highlights a “Best pick,” remains opaque about its selection criteria. While similar to Expedia’s machine-learning recommendations launched in 2023, which shifted bookings by 4.1% to premium rooms,…

Marriott experienced a decline in corporate room nights last quarter, while room rates increased, resulting in revenue growth through rate hikes. Corporate revenue rose by 4% for Host Hotels, primarily driven by rate increases. In contrast, Hilton saw growth in both occupancy and rate. Projections for higher room nights were made when travel was increasing,…

In recent years, media value has shifted from content creation to distribution, favoring companies like YouTube, TikTok, and Spotify. The key to this shift is the coupling of distribution with coordination, which influences consumer choices and enhances bargaining power. AI may disrupt this by introducing new layers of coordination, such as chatbots and agents. This…

GLORIA1937, a restaurant in Tallinn, Estonia, has been awarded the REVE Luxury Awards 2026 for Indigenous and Heritage Cuisine. It is recognized as a Luxury Event Restaurant and Luxury Sustainable Restaurant in Europe, highlighting its success in integrating heritage with sustainability. This distinction exemplifies how preserving tradition can enhance competitive advantage in the hospitality industry.…

A tour operator in Rome faces challenges managing bookings from platforms like Airbnb, Viator, and GetYourGuide, each sending separate email confirmations to multiple inboxes. Integrating these platforms is costly, so a manual process of consolidating bookings into a single calendar is used. A new system now automates this, centralizing bookings and sales data without extra…

The article discusses the impact of cost-cutting measures on hotel operations and guest experiences. Key issues include understaffing, deferred maintenance, inadequate training, and outdated marketing materials, which result from decisions made by upper management focused on expense control. These measures lead to disengaged employees and a transactional guest experience, ultimately harming the hotel’s long-term performance.…

The article emphasizes the importance of optimizing not just for search rankings but for visibility in AI-generated answers. It highlights a shift towards AI Experience Optimization (AEO) while maintaining Search Engine Optimization (SEO) fundamentals. Key elements for effective web pages include clear questions and answers, structured data, and visible updates. The message underscores the increased…