Today I launch the 2025 edition of the « Seven Challenges For Retail Media ».
This is the fourth year of my annual ‘Seven Challenges’ report – and I’m launching it at the Retail Media X conference.
I call them ‘Challenges’ as that is the original name I came with back in 2021, but in reality they are a ‘state of the nation’ based on my analysis, ideas and learnings that stand out for me.
My insights come from working with brand advertisers, retail media networks, AdTech vendors, industry bodies like the IAB & ISBA, as well as trusted analysts, industry stakeholders and friends, in the UK, Australia, New Zealand, France, Italy, Romania, Chile, Ireland, US, Canada, Turkey, Brazil.
The seven challenges are not predictions. Instead, they are ideas that are meant to be both thought provoking and help you stay ahead of the curve.
They are 64 pages of my latest ideas. They are not a primer on Retail Media, nor (yet another piece of content) about measurement!
Here are the topics:
1. Creativity in Retail Media
2. Your Strategy Needs a Strategy
3. Retail Media is Change Management
4. Search is sexy
5. The ‘Fermi Paradox’ of Retail Media
6. Be the Black Box. Beware the Black Box.
7. The Non-Existent ‘War for Talent’
There have been lots of people who have helped me a lot in shape my ideas – and I have quoted them where possible. Also in the back is a completely bibilography of the sources.
Special thanks to….
Kiri Masters
Emily Ross
Andrew Lipsman
Faris Yakob
Mark Earls
Viv Craske
Tom Goulden
Elton Ollerhead
JP Castlin
Nick Manning
James Hercher
Keith Bryan
Yara Daher
Paul Brooks
….for inspiration, quotes and ideas that you might not have realised you were giving me to noodle on 🙂
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