Marriott plans outdoor hospitality brand

The company is acquiring a hospitality company that specializes in rural cabins as the hotel giant lays plans for an outdoor-focused lodging collection

Dec 13, 2024

Marriott is acquiring Postcard Cabins, which has more than 1,200 units across the US, according to a statement Thursday. Marriott also entered a long-term franchise agreement with Trailborn, an operator of boutique hotels near the Grand Canyon and other US destinations.

Key takeaways

• With guests increasingly looking to trade the pace of modern life for the serenity of nature, Postcard Cabins offers an attractive addition to Marriott’s portfolio;
• The move aligns with the hotel giant’s broader strategy of expanding its accommodation offerings in awe-inspiring destinations;
• Postcard Cabins will continue to focus on providing transformative experiences, helping guests slow down and embrace the outdoors in comfort.

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