Catégorie : Hotel & Hospitality

Shenzhen, known as China’s Silicon Valley, is emerging as a luxury destination in Asia, home to 132 billionaires, the highest concentration on the continent. The city is attracting global hospitality brands, with the Mandarin Oriental Shenzhen reporting 42.8% of guests from overseas, and its MO Bar being the first hotel bar in mainland China on…

The article discusses the evolution of pricing strategies in the travel industry. Historically, hotel room pricing was uniform, based solely on demand and dates. However, by 2025, personalized pricing emerged, with entities like Orbitz initially steering Mac users towards pricier options. A Senate hearing on August 4, 2026, highlighted “real-time desperation” pricing, where agentic assistants…

On August 12, 2026, American Express Travel added 351 properties to its Fine Hotels + Resorts and Hotel Collection programs, expanding to over 3,400 hotels in 116 countries. The selection process is guided by a Hotel Curation Team using undisclosed criteria based on premium cardmembers’ travel preferences. Unlike consortia where hotels opt-in, American Express evaluates…

Accor plans to implement AI-generated pricing for corporate bids starting in 2027, automating a process that has been manual until now. The program, as described by Accor’s chief sales and revenue officer Julien Houdebine, aims to save time for both account managers and buyers. While AI pricing recommendations will not be mandatory, they will influence…

In 2026, Marriott reported that 40% of its new hotel openings were conversions, up from a third in 2025. Hilton launched its 25th brand, Outset Collection, targeting unbranded independent hotels, with over 60 in development and plans for 500 more in North America. Marriott and Hilton leverage vast loyalty programs, with 295 million and 260…

On August 4, 2026, Onyx CenterSource introduced a Commission Payment Status Tool, allowing advisors to track commission payments through Onyx’s system for over 150,000 hotels and 200,000 travel booking providers. This tool provides transparency, showing whether a commission delay is due to the hotel or Onyx. The average commission wait is 39 days, with most…

On August 12, 2026, Markus Busch discusses the differences between Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) in hotel bookings. OTAs use algorithms to adjust rates, cancellations, and rankings, often altering original terms, especially in the merchant model. Conversely, GDS maintains hotel-defined terms and directly connects with Google’s AI for agentic booking. While…

On July 28, 2026, HBX Group and Sabre announced a partnership in London, integrating 250,000 properties from HBX into Sabre Mosaic Marketplace, a major booking platform for corporate travel. This integration allows rates previously negotiated offline as part of bed bank agreements to appear alongside corporate rates, blurring traditional sales channels. HBX’s Q3 showed a…

In an earnings call on August 12, 2026, Booking Holdings’ CFO Ewout Steenbergen revealed participation in OpenAI’s cost-per-click (CPC) advertising test group. Initiated in April, with bids at $3-$5 per click, this initiative aims to diversify paid traffic channels, though it has yet to generate 1% of room nights. Ads first appeared in ChatGPT in…

Google Search is evolving beyond a traditional search engine by introducing an AI Mode with #agentic hotel booking capabilities. This feature allows users to make detailed travel requests, compare prices, and complete direct hotel bookings without leaving Google’s interface. The Universal Commerce Protocol for Lodging supports these AI-driven bookings, maintaining hotels’ control over the guest…