Everyone will “like” the Amadeus Travel Trends 2026 report.
Most hotels will still miss the point.
This isn’t a trend report.
It’s a quiet warning shot.
Travel is moving toward:
• AI-mediated discovery
• attribute-level choice (“I want this desk, that view”)
• non-linear journeys
• configurable stays
Meanwhile, many hotels are still selling:
• room types
• vague descriptions
• static amenity lists
• “we’re on all the channels”
Here’s the uncomfortable truth 👇
You won’t lose because your brand is weak.
You’ll lose because your content isn’t structured, trusted, or readable by machines.
In an AI-first world, you don’t get out-marketed.
You get out-referenced.
2026 won’t reward the loudest brands.
It’ll reward the ones that got their data shit together first. 💥
#Hospitality #TravelTrends #AIinTravel #HotelDistribution
#ContentStrategy #AIFirst #TravelTech #DigitalDistribution
#HospitalityLeadership #FutureOfTravel