If your tech stack feels like a group text where nobody answers the question… you’re not crazy. But you may be a hospitality operator. 😅
Here’s the pattern Charles Groce and I keep seeing:
A vendor “helps” by setting up your website,
forms, email, analytics, booking flow…
…and before you know it, you’re living inside
a never-ending game of Tech Support Telephone.
🟡Spam leads flood your CRM
🟡Attribution is a shrug emoji
🟡Simple changes take days
🟡Nobody can explain what’s connected to what
🟡And the scariest part?
You don’t actually own the keys to your own systems
In hospitality, tech chaos isn’t an inconvenience.
It’s a profit killer.
Because when your infrastructure is fragile,
your guest experience is too.
I’m sharing a playbook on how to spot the red flags,
what you need to own (minimum viable control),
and how to take back your stack without going full DIY.
Quick gut check for operators:
Do you know—right now—who owns your domain,
hosting, forms, and analytics?
If that question made your eye twitch…
you’re exactly who I wrote this for.