Planning my upcoming trip to Thailand has reminded me of something big.
I opened Booking.com, searched for hotels, and without thinking… I hit the 8+ filter.
And suddenly, every hotel below that score?
Gone.
Not visible. Not considered. Not even in the race.
And that’s exactly what millions of travelers do.
This is why I always tell hotels:
Reputation isn’t just about making guests happy. It’s a revenue strategy.
Fall below that threshold and you’re not just hurting guest satisfaction.
You’re hurting visibility, conversion, and revenue.
We talk a lot about driving direct bookings, but the journey usually starts on an OTA. People compare location, price… and yes, scores.
Guest experience is a revenue lever.
A massive one.
I’m curious… what’s the first thing you filter for when you search for hotels?