๐๐ผ๐ผ๐ด๐น๐ฒ ๐ท๐๐๐ ๐ผ๐๐ฒ๐ฟ๐ฟ๐ผ๐ฑ๐ฒ ๐ถ๐๐ ๐ผ๐๐ป ๐๐. ๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ต๐ ๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ต๐ผ๐๐ฒ๐น๐.
A user asked an unbranded question. [Las Vegas resort with a 3D movie theater, an activities center, and a game room.] Gemini 3 found the exact match. Club Wyndham Grand Desert. Verified across multiple signals.
Then Google forced the conversation into Google Travel Hotel Ads anyway.
The answer was already solved.
A direct match was overwritten by an ad module.ย
๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ ๐น๐ผ๐๐ ๐๐ผ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ.
This is the new funnel. Even when AI identifies your hotel, the platform pushes the guest into its own ad rails before you are allowed to appear.
If you are not preparing for AI discovery with clean, structured data that connects directly to your booking engine, you will lose visibility to whoever controls the gate.
This is the moment hotels need to pay attention.
๐๐ผ๐ถ๐ป #๐๐ด๐ฒ๐ป๐๐ถ๐ฐ๐๐ผ๐๐ฒ๐น๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ ๐ถ๐ป ๐๐.ย