Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns?
Google Just Changed the Game
Google’s new Gemini Enterprise is a full-blown AI workforce.
One prompt in.
Full project out.
No delays.
No meetings.
No “circling back.”
It doesn’t help your team work faster.
It does the work.
Virgin Voyages has already deployed over 50 agents.
One of them boosted sales by 28 percent.
Another cut agency costs by 35 percent.
It’s about control.
“AI is about unleashing human potential.” — Virgin Voyages CEO
This is what real transformation looks like.
Why This Should Scare You
While you’re still figuring out your next newsletter, companies are deploying digital workers that don’t sleep, don’t miss deadlines, and never need a follow-up.
If your hotel team is still stuck in manual mode, you are already behind.
What Hotel Commercial Teams Need to Take From This
AI agents are not the future.
They are the standard.
If your marketing manager is writing Instagram captions by hand, your competitor’s AI already tested five versions.
If your revenue manager is reviewing comps manually, their AI already adjusted pricing based on live market data.
You need to compete on speed.
Your Direct Channel Is Hanging by a Thread
Guests are asking AI assistants to find them a place.
And unless you control your content, your message, and your experience, those assistants might not recommend you.
This is not about marketing.
It’s about relevance.
Your Team Doesn’t Need Another Tool. They Need a New Mindset
You don’t need to buy another platform.
You need to teach your team how to think in outcomes.
AI should not be a task.
It should be a teammate.
The only way to win now is to train your people to work with machines that never sleep.
Five Things Your Team Should Do Right Now
1️⃣ Stop Wasting People on Tasks AI Can Do
If it’s repetitive, hand it off.
AI can already handle it faster and more accurately.
2️⃣ Turn Every Campaign Into a Workflow That Runs Itself
Stop launching one-off promotions.
Build flows that self-trigger and self-optimize.
3️⃣ Train Everyone to Work with AI, Not Around It
This is about knowing how to think, prompt, and orchestrate.
4️⃣ Treat AI Like a New Hire, Not a New App
Give it a job.
Measure what it delivers.
Expect performance.
5️⃣ Rebuild Your Direct Channel from the Inside Out
If AI is the gatekeeper to guests, you better make sure your content and campaigns are ready for judgment.
🌟 Bottom Line
If you’re still doing work by hand, your competitors are already ahead of you.
They’re running faster.
They’re scaling smarter.
And they’re spending less to do more.
If you want help making this shift, driving real revenue, or building AI into your team today, reach out.