As 2025 draws to a close, the creative landscape is evolving faster than ever. Design languages are shifting. AI tools are maturing. Culture is in flux. And through it all, a new kind of hotelier is emerging, not just reactive to trends, but fluent in them.
Within these pages, you’ll find a benchmark, not a prediction, but a provocation. A call to imagine further. Curate deeper. Move faster. And always with intention.In this edition, we explore how subtle tech integration, cultural nuance, and narrative-rich design are becoming essential markers of brand distinction.