I once came across a brand that had everything going for it ;a great product, sleek packaging, and aggressive marketing. Yet, within a short while, the excitement around it faded. Why?
Because the pricing was completely out of touch with the reality of the market. Customers loved the product, but their pockets told a different story. No amount of hard selling or flashy campaigns could change that.
That experience taught me something simple but profound: hard selling doesn’t work for the long term as a matter of fact it’s counterproductive.
When building a brand, flexibility is crucial. Markets don’t stand still. Consumer needs, trends, and especially purchasing power, are always shifting. If a brand refuses to adapt, it will eventually struggle.
This is where the famous 4 Ps :PRODUCT, PRICE, PLACE, and PROMOTION come alive.
And of all four, PRICE is often the deal maker or breaker. If you oversell the premium beyond what people can actually afford, the market will react negatively no matter how great everything else looks.
At the end of the day, growth is less about pushing customers to buy, and more about meeting them where they are.
Flexibility isn’t optional,it’s survival.