Fresh notes from HOTCO 2026 Vienna 🏨✍️
✅ The Agentic Channel is here. Martin Stolfa said it best: « The better the description of the product, the better the results. » We are entering an era of Agent-to-Agent communication – real examples by Jan Popovic. This is a new revenue stream you need to explore. But remember: Technology is just the vehicle. Your product strategy is the fuel.
👍 It is not ONLY about the AI. It is about your PRODUCT STRATEGY
✅ Real Estate Reality: Investors are more & more focused on maximizing profit per square meter. Every corner counts.
✅ Simple explanation why to work with hotel chain. You can plug in a brand; it will start working fast but the local operator or insight is what makes it turbo efficient.
✅ Case study – data and AI based management in Hungarian tourism by Oliver Csendes. Hitting 97% forecast accuracy using real time data from hotel PMS. If performance dips below potential today, the campaign Visit Hungary turns on tomorrow. Unfortunately, only dream in Czech environment.
✅ Security still one of my favorite topics with solution to current threats from Shmulik Yehezkel.
✅ Sports & Hotels: A growing trend of cooperation between sports clubs and hospitality venues. It is clearly another sales source for lowering seasonality.
👏 Huge thanks to the organizers Horwath HTL, Marius Gomola, MRICS, James Chappell Chappel for a fantastic event. And Ivona Meissner for invitation.
✅ Amazing support for the youth. ‘Meet the Next GEN’ panel was a highlight – their passion and heartfelt approach truly surprised and inspired us all. Mahmoud Sameer Hamdan, Thomas Esnee, Lukas Koller, Fathi Zuhair Awad. All the best on your journey in Hospitality – the happiest industry on the globe ✨
✅ The most entertaining panel led by Maria Puetz-Willems. The brands can’t be boring with industry leaders like Dimitris Manikis, Andreas Westerburg Thiemo Willms.
✅ So glad to see Gorjan Lazarov representing Czech hospitality on the big stage! Thank you for the constant inspiration.
Leaving inspired and ready to implement as usual 🫢 for our Hotel Solutions partners
❤️ Grateful to meet old and new friends in business Andrzej Szymczyk Zhanna Kim Vaclav Vochoska Matej Matejka Júlia Várkonyi
#HOTCO2026 #HotelTrends #AIHospitalityIndustry #2026Trends #HotelDevelopment #HotelSolutions