If you’ve ever felt confused (or quietly sceptical) about the noise around ChatGPT, AI search, and the future of hotel bookings, this episode is for you.
In the latest edition of the Revenue Rocks Podcast brought to you by Right Revenue, I’m joined by Harry Fielder from Umi Digital, one of the sharpest minds in hotel digital strategy and someone who’s been helping hotel brands navigate AI, search, and direct bookings long before it became a headline topic.
Together, we’re diving into a big question for independent hotels and one that as a revenue specialist I found particularly insightful
❓ Is ChatGPT really going to overtake Google and change how guests find and book hotels?
Harry cuts through all the noise to identify what actually matters for independents:
• What’s genuinely changing vs what’s just noise
• Where AI really fits in the guest journey
• Whether this is a threat or an opportunity for smaller brands (very important!)
• And the big question, what hoteliers should be focusing on right now to protect bookings and margins
Whether you run a boutique hotel, manage a small group, or simply want to understand where AI fits (without the panic), Harry’s insights will give you clarity and not overwhelm.
☕ You know the drill… grab a coffee, get comfy, and let’s dive in. Link is in the comments!
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