Marketing isn’t magic.
It’s a multiplier.
Multiply by zero, you still get zero.
Great product × Great marketing = Exponential growth
Great product × Bad marketing = Slow growth
Bad product × Great marketing = Expensive failure
Bad product × No marketing = Cheap failure
If you meet boards or CMOs who think marketing alone drives growth, they’re wrong.
Marketing only multiplies what’s already there:
→ If only 5% of signups activate, more marketing means more churn.
→ If CAC > LTV, more marketing means more losses
→ Positive unit economics, now marketing is a force multiplier
The right sequence:
Build a product that retains
Make the economics work
Then add marketing
Watch it compound
Marketing isn’t the cure.
It’s the accelerant.
Build something worth multiplying.
Then multiply it.
That’s when marketing becomes magic
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📈 I talk about the mechanics of growth, data, and execution.
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