The next chapter for Tripadvisor Group is anchored in three priorities: strengthening our lead in experiences, evolving with the emerging AI-led travel landscape, and leaning into what has always set us apart — the trusted insight of hundreds of millions of travelers.
That future is becoming clearer every day. Despite macro uncertainties, our experiences business continues to grow in both volume and profitability — a sign of strong ongoing demand and a meaningful opportunity ahead.
Today I also want to highlight another part of that future, and recognize the incredible teams driving it — groups led by Pepijn Rijvers, Kristen Dalton, Nathan Seitzman, Rahul Todkar, Krzysztof Marcisz, greg martin, and Kristin D. Their pace, ambition, and experimentation are bringing the AI dimension of our strategy into sharp focus, always centered on one goal: helping travelers make better decisions.
First, we’ve started testing a new AI-native experience to help travelers plan smarter and turn inspiration into action. It’s built on something only Tripadvisor has: more than a billion traveler insights across millions of businesses, with deep connections to live availability and booking. Travelers can describe what they’re looking for and get instantly actionable recommendations. It’s early, but the opportunity is significant — and every interaction helps us learn more, refine, and improve the experience for travelers.
Second, we know travelers plan everywhere — not just on our own platforms. That’s why we’re building in parallel with partners. Our new Tripadvisor app inside ChatGPT, including a map feature that lets travelers compare hotels directly within the conversation, is just one example. It shows how our content and data can travel with the traveler — powering better decisions, wherever planning happens (you can try it by typing “Tripadvisor” into ChatGPT).
Search, discovery, and planning are changing quickly — and the end state is still taking shape. We believe we can lead the way – delivering value to travelers through the depth, truth, and actionability of our data. It’s comprehensive, it’s why we continue to be a trusted travel resource, and it’s uniquely useful wherever travelers choose to plan.